# CoinTracker Brand Identity

A complete profile of **CoinTracker**'s visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

## Quick Facts

| Field         | Value     |
|---------------|-----------|
| Primary       | #9B1563   |
| Accent        | #412BAD   |
| Body Font     | Inter     |
| Heading Font   | Cointracker Pro |

## Color Palette

- primary: #9B1563
- secondary: #B6A7F7
- accent: #412BAD
- background: #FCFCFD
- textPrimary: #7A7978
- link: #412BAD

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Cointracker Pro — https://fonts.google.com/specimen/Cointracker+Pro

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#412BAD, textColor=#FAFAFA, borderRadius=8.8px, shadow=none
- buttonSecondary: background=transparent, textColor=#0A0A0A, borderColor=#D8D8D9, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: crypto investors and traders

## CoinTracker Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Best cost basis method for crypto taxes (2026)**
  - Image: 
  - Source: [Best Cost Basis Method](https://api.cointracker.com/blog/best-cost-basis-method)
- **Product Update: Transactions Page | CoinTracker**
  - Image: 
  - Source: [New Transactions Page](https://enterprise.cointracker.com/blog/new-transactions-page.html)
- **Hot wallets vs. cold wallets: Key differences and how to choose**
  - Image: 
  - Source: [Hot vs Cold Wallets](https://enterprise.cointracker.com/blog/hot-wallets-vs-cold-wallets)
- **NFT Tax Compliance and Portfolio Tracking**
  - Image: 
  - Source: [NFT Tax Compliance](https://enterprise.cointracker.com/blog/nfts)
- **Reporting crypto losses from Bankrupt Exchanges**
  - Image: 
  - Source: [Reporting Losses](https://api.cointracker.com/blog/reporting-losses-related-to-bankrupt-exchanges)

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Cointracker Pro",
 "role": "heading"
 },
 {
 "family": "Inter",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#9B1563",
 "secondary": "#B6A7F7",
 "accent": "#412BAD",
 "background": "#FCFCFD",
 "textPrimary": "#7A7978",
 "link": "#412BAD"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Cointracker Pro"
 },
 "fontStacks": {
 "heading": [
 "Cointracker Pro",
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "Cointracker Pro",
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "Cointracker Pro",
 "Inter",
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "44px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "14px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#412BAD",
 "textColor": "#FAFAFA",
 "borderRadius": "8.8px",
 "borderRadiusCorners": {
 "topLeft": "8.8px",
 "topRight": "8.8px",
 "bottomRight": "8.8px",
 "bottomLeft": "8.8px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#0A0A0A",
 "borderColor": "#D8D8D9",
 "borderRadius": "10px",
 "borderRadiusCorners": {
 "topLeft": "10px",
 "topRight": "10px",
 "bottomRight": "10px",
 "bottomLeft": "10px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
 }
 },
 "images": {
 "logo": "https://cdn.sanity.io/images/kn0uy6kh/production/77ec71afa456a0658b03fbb88cebdf835b76c0fd-147x22.svg",
 "favicon": "https://cdn.cointracker.io/static/images/favicon-black.ico?v=3",
 "ogImage": "https://cdn.sanity.io/images/kn0uy6kh/production/31d6e2398a4223eaff4c80d674743306e64a71c4-2048x1153.png?auto=format&fit=max&q=75&w=1024",
 "logoHref": "/",
 "logoAlt": "CoinTracker"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'CoinTracker'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Start for free",
 "reasoning": "Button #0 has a vibrant brand color (#412BAD) and action-oriented text ('Start for free'), making it the primary CTA."
 },
 "secondary": {
 "index": 2,
 "text": "Start for free",
 "reasoning": "Button #2 has a transparent background with a border, making it a suitable secondary button as it contrasts with the primary button's vibrant color."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "crypto investors and traders"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 1,
 "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'CoinTracker'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}
```