CoinTracker Brand Identity

A complete profile of CoinTracker's visual system — colors, typography, components, and personality — extracted from https://cointracker.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/cointracker
• Machine-readable JSON: https://characterquilt.com/branding/cointracker.json
• Per-page llms.txt: https://characterquilt.com/branding/cointracker/llms.txt

Quick Facts

Color Palette

• primary: #9B1563
• secondary: #B6A7F7
• accent: #412BAD
• background: #FCFCFD
• textPrimary: #7A7978
• link: #412BAD

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Cointracker Pro — https://fonts.google.com/specimen/Cointracker+Pro

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#412BAD, textColor=#FAFAFA, borderRadius=8.8px, shadow=none
• buttonSecondary: background=transparent, textColor=#0A0A0A, borderColor=#D8D8D9, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: crypto investors and traders

CoinTracker Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Best cost basis method for crypto taxes (2026)
  • Image:
  • Source: https://api.cointracker.com/blog/best-cost-basis-method
• Product Update: Transactions Page | CoinTracker
  • Image:
  • Source: https://enterprise.cointracker.com/blog/new-transactions-page.html
• Hot wallets vs. cold wallets: Key differences and how to choose
  • Image:
  • Source: https://enterprise.cointracker.com/blog/hot-wallets-vs-cold-wallets
• NFT Tax Compliance and Portfolio Tracking
  • Image:
  • Source: https://enterprise.cointracker.com/blog/nfts
• Reporting crypto losses from Bankrupt Exchanges
  • Image:
  • Source: https://api.cointracker.com/blog/reporting-losses-related-to-bankrupt-exchanges

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Cointracker Pro",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9B1563",
    "secondary": "#B6A7F7",
    "accent": "#412BAD",
    "background": "#FCFCFD",
    "textPrimary": "#7A7978",
    "link": "#412BAD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Cointracker Pro"
    },
    "fontStacks": {
      "heading": [
        "Cointracker Pro",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Cointracker Pro",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Cointracker Pro",
        "Inter",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "44px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#412BAD",
      "textColor": "#FAFAFA",
      "borderRadius": "8.8px",
      "borderRadiusCorners": {
        "topLeft": "8.8px",
        "topRight": "8.8px",
        "bottomRight": "8.8px",
        "bottomLeft": "8.8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0A0A0A",
      "borderColor": "#D8D8D9",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.sanity.io/images/kn0uy6kh/production/77ec71afa456a0658b03fbb88cebdf835b76c0fd-147x22.svg",
    "favicon": "https://cdn.cointracker.io/static/images/favicon-black.ico?v=3",
    "ogImage": "https://cdn.sanity.io/images/kn0uy6kh/production/31d6e2398a4223eaff4c80d674743306e64a71c4-2048x1153.png?auto=format&fit=max&q=75&w=1024",
    "logoHref": "/",
    "logoAlt": "CoinTracker"
  }
}