# Coinrule Brand Identity

A complete profile of **Coinrule**'s visual system — colors, typography, components, and personality — extracted from [https://coinrule.com/](https://coinrule.com/).  
Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://coinrule.com/.

| Color Name | Hex Code   | RGB             |
|------------|------------|-----------------|
| primary    | #FFD835    | rgb(255, 216, 53) |
| secondary  | #FF165E    | rgb(255, 22, 94)  |
| accent     | #FF165E    | rgb(255, 22, 94)  |
| background | #FFFFFF    | rgb(255, 255, 255) |
| textPrimary| #000000    | rgb(0, 0, 0)      |
| link       | #0000EE    | rgb(0, 0, 238)    |

## Typography

Each font links to its Google Fonts page where available.

| Type       | Font Family | Google Fonts Link |
|------------|-------------|-------------------|
| primary    | Lato        | [Google Fonts →](https://fonts.google.com/specimen/Lato) |
| heading     | Lato        | [Google Fonts →](https://fonts.google.com/specimen/Lato) |

## UI Components

Live previews rendered using Coinrule's actual button styles.

- **Input**  
  - Background: transparent  
  - Text Color: #000000  
  - Border Color: null  
  - Border Radius: 400px  
  - Shadow: none

- **Button Primary**  
  - Background: #FF165E  
  - Text Color: #FFFFFF  
  - Border Radius: 100px  
  - Shadow: rgba(0, 0, 0, 0.25) 0px 4px 4px 0px

- **Button Secondary**  
  - Background: #FFFFFF  
  - Text Color: #523F03  
  - Border Color: #D09D10  
  - Border Radius: 100px  
  - Shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** high  
- **Audience:** crypto traders and investors

## Coinrule Brand in the Wild

### Brand Assets

Image: [coinrule.com](https://coinrule.com/blog/wp-content/uploads/2021/02/Advance-indicators-on-HitBTC.png)

Image: [coinrule.com](https://coinrule.com/blog/wp-content/uploads/2021/07/Template-15.png)

Image: [files.atlas.so](https://files.atlas.so/waskb4IJRqs5fetCY0Rx_image.png)

Image: [coinrule.com](https://coinrule.com/blog/wp-content/uploads/2020/07/cover.jpg)

Image: [files.atlas.so](https://files.atlas.so/JnRyzJhxSciOzz41CYOe_image.png)

Image: [coinrule.com](https://coinrule.com/blog/wp-content/uploads/2025/02/DALL%C2%B7E-2025-02-05-19.47.51-A-cartoon-style-illustration-titled-Trading-Indicators-for-Smart-Investors.-The-image-features-a-playful-yet-professional-depiction-of-a-smart-inves-1.webp)

## Frequently Asked Questions

- **What is Coinrule's primary brand color?**
  Coinrule's primary brand color is #FFD835. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Coinrule use?**
  Coinrule uses #FF165E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Coinrule use?**
  Coinrule uses Lato as the primary typeface across body and headings.

- **Does Coinrule use a light or dark theme?**
  Coinrule's primary site uses a light color scheme, with a background of #FFFFFF.