Coinbase Brand Identity

A complete profile of Coinbase's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0667D0
• secondary: #578BFA
• accent: #0052FF
• background: #FFFFFF
• textPrimary: #000000
• link: #0052FF

Typography

• primary: CoinbaseSans — CoinbaseSans on Google Fonts
• heading: CoinbaseSans — CoinbaseSans on Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#0A0B0D, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#0052FF, textColor=#FFFFFF, borderColor=#0052FF, borderRadius=56px, shadow=none
• buttonSecondary: background=#EEF0F3, textColor=#FFFFFF, borderColor=#EEF0F3, borderRadius=56px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: individuals interested in cryptocurrency trading

Coinbase Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• L'Onchain Wallet de Coinbase Prime : la passerelle la plus simple et la plus fiable pour opérer on-chain
  • Image:
  • Source: Coinbase
• Blog
  • Image:
  • Source: Coinbase Blog
• CDP Startups
  • Image:
  • Source: Coinbase Developer Platform
• Coinbase Financial Markets, Inc. secures FCM Approval to bring regulated crypto futures trading to eligible US customers
  • Image:
  • Source: Coinbase Blog
• Go Phish: A step-by-step guide to spotting phishing emails
  • Image:
  • Source: Go Phish Guide

Working with these fonts

Not found on Google Fonts? Instructions to follow if permission to use fonts is granted.

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "CoinbaseSans", "role": "body"},
 {"family": "Roboto", "role": "body"},
 {"family": "Segoe UI", "role": "body"},
 {"family": "Oxygen", "role": "body"},
 {"family": "Ubuntu", "role": "body"}
 ],
 "colors": {
 "primary": "#0667D0",
 "secondary": "#578BFA",
 "accent": "#0052FF",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#0052FF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "CoinbaseSans",
 "heading": "CoinbaseSans"
 },
 "fontStacks": {
 "heading": ["CoinbaseDisplay", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji"],
 "body": ["CoinbaseSans", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica Neue", "sans-serif"],
 "paragraph": ["CoinbaseSans", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica Neue", "sans-serif"]
 },
 "fontSizes": {
 "h1": "80px",
 "h2": "16px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "16px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#0A0B0D",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#0052FF",
 "textColor": "#FFFFFF",
 "borderColor": "#0052FF",
 "borderRadius": "56px",
 "borderRadiusCorners": {
 "topLeft": "56px",
 "topRight": "56px",
 "bottomRight": "56px",
 "bottomLeft": "56px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#EEF0F3",
 "textColor": "#FFFFFF",
 "borderColor": "#EEF0F3",
 "borderRadius": "56px",
 "borderRadiusCorners": {
 "topLeft": "56px",
 "topRight": "56px",
 "bottomRight": "56px",
 "bottomLeft": "56px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://static-assets.coinbase.com/ui-infra/illustration/v1/pictogram/svg/light/coinbaseLogoNavigation-4.svg",
 "favicon": "https://www.coinbase.com/assets/sw-cache/a_6z3OfXe9.png",
 "ogImage": "https://images.ctfassets.net/o10es7wu5gm1/6jPp0W7xH2Pe8kwUS79ZSm/6b586189286c46e545329dbe643f74d6/CB_blog_image.png",
 "logoHref": "/",
 "logoAlt": "Coinbase Logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "individuals interested in cryptocurrency trading"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}