Coinbase Brand Identity

A complete profile of Coinbase's visual system — colors, typography, components, and personality — extracted from https://www.coinbase.com. Built for designers, agents, and AI tools.

Colors

Primary

#0667D0

Accent

#0052FF

Color Palette

Brand palette extracted from https://www.coinbase.com.

• primary: #0667D0 (rgb(6, 103, 208))
• secondary: #578BFA (rgb(87, 139, 250))
• accent: #0052FF (rgb(0, 82, 255))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #0052FF (rgb(0, 82, 255))

Typography

Each font links to its Google Fonts page where available.

• primary: CoinbaseSans Google Fonts →
• heading: CoinbaseSans Google Fonts →

UI Components

Live previews rendered using Coinbase's actual button styles.

Input

• background: transparent
• textColor: #0A0B0D
• borderColor: null
• borderRadius: 0px
• shadow: none

Button Primary

• background: #0052FF
• textColor: #FFFFFF
• borderColor: #0052FF
• borderRadius: 56px
• shadow: none

Button Secondary

• background: #EEF0F3
• textColor: #FFFFFF
• borderColor: #EEF0F3
• borderRadius: 56px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: individuals interested in cryptocurrency trading

Frequently Asked Questions

What is Coinbase's primary brand color?
Coinbase's primary brand color is #0667D0. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Coinbase use?
Coinbase uses #0052FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Coinbase use?
Coinbase uses CoinbaseSans as the primary typeface across body and headings.

Does Coinbase use a light or dark theme?
Coinbase's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Coinbase's logo?
Coinbase's logo is available directly on their site (https://www.coinbase.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.coinbase.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Coinbase.

Methodology

Brand data on this page was extracted from https://www.coinbase.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.