Cohere Brand Identity

A complete profile of Cohere's visual system — colors, typography, components, and personality — extracted from https://cohere.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://cohere.com/.
primary:
#75758A
rgb(117, 117, 138)
secondary:
#9B60AA
rgb(155, 96, 170)
accent:
#17171C
rgb(23, 23, 28)
background:
#FFFFFF
rgb(255, 255, 255)
textPrimary:
#000000
rgb(0, 0, 0)
link:
#D7CFC1
rgb(215, 207, 193)

Typography

Each font links to its Google Fonts page where available.

primary:
Arial
Aira

heading:
Unica77 Cohere Web
Unica77 Cohere Web

CohereText, Space Grotesk, Inter, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Cohere's actual button styles.

Input

input background: transparent
textColor: #FFFFFF
borderColor: null
borderRadius: 0px
shadow: none

Button Primary

buttonPrimary background: #17171C
textColor: #FFFFFF
borderRadius: 9999px
shadow: none

Button Secondary

buttonSecondary background: #FFFFFF
textColor: #17171C
borderRadius: 9999px
shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: enterprise clients

Frequently Asked Questions

What is Cohere's primary brand color?
Cohere's primary brand color is #75758A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Cohere use?
Cohere uses #17171C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Cohere use?
Cohere uses Arial for body text and Unica77 Cohere Web for headings. Fonts were detected on https://cohere.com/ as part of their live design system.

Does Cohere use a light or dark theme?
Cohere's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Cohere's logo?
Cohere's logo is available directly on their site (logo).

How was this brand profile generated?
This profile was extracted from https://cohere.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cohere.

Methodology

Brand data on this page was extracted from https://cohere.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.