# Cogram Brand Identity A complete profile of **Cogram**'s visual system — colors, typography, components, and personality. ## Quick Facts | Field | Value | |-------------|------------| | Primary | #3D5A80 | | Accent | #3D5A80 | | Body Font | Space Mono | | Heading Font | Space Mono | ## Color Palette - primary: #3D5A80 - accent: #3D5A80 - background: #F0F2ED - textPrimary: #0A0A0A - link: #3D5A80 ## Typography - primary: Space Mono — https://fonts.google.com/specimen/Space+Mono - heading: Space Mono — https://fonts.google.com/specimen/Space+Mono ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%2224%22%20viewBox%3D%220%200%203150%20620%22%20class%3D%22text-white%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3Cmask%20id%3D%22_R_3kpb_%22%3E%3Crect%20y%3D%2254%22%20width%3D%22512%22%20height%3D%22512%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22256%22%20cy%3D%22310%22%20r%3D%2297.79%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Crect%20x%3D%22256%22%20y%3D%22286.91%22%20width%3D%22300%22%20height%3D%2246.17%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fmask%3E%3C%2Fdefs%3E%3Crect%20y%3D%2254%22%20width%3D%22512%22%20height%3D%22512%22%20fill%3D%22currentColor%22%20mask%3D%22url(%23_R_3kpb_)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Ctext%20x%3D%22632.87%22%20y%3D%22468.25%22%20fill%3D%22currentColor%22%20font-family%3D%22var(--font-poppins)%2C%20Poppins%2C%20sans-serif%22%20font-size%3D%22590.49%22%20font-weight%3D%22400%22%20letter-spacing%3D%22-9.6%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3Ecogram%3C%2Ftext%3E%3C%2Fsvg%3E - Favicon: https://cogram.com/favicon-32.png ## UI Components - buttonPrimary: background=#050505, textColor=#FFFFFF, borderColor=#F5F6F2, borderRadius=0px, shadow=none - buttonSecondary: background=#E8EAE5, textColor=#0A0A0A, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: architects and engineers ## Cogram Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Signing Up and Signing In | Cogram User Guide** - Image: https://docs.cogram.com/~gitbook/ogimage/ZDtz1tuPnlC5b7Ru5YcB - Source: https://docs.cogram.com/guides/signing-up-and-signing-in - **Cogram API | Cogram User Guide** - Image: https://docs.cogram.com/~gitbook/ogimage/a027a993b8b321f46b7ffc3820be2a41a0b1d80d - Source: https://docs.cogram.com/administration/cogram-api - **In-Person Meetings and Field Reports | Cogram User Guide** - Image: https://docs.cogram.com/~gitbook/ogimage/SMxm1HitlVcWDKdDrPIs - Source: https://docs.cogram.com/guides/in-person-meetings-and-field-reports - **Configuring your Cogram account | Cogram User Guide** - Image: https://docs.cogram.com/~gitbook/ogimage/MPSYTSYOhbePg910TxTv - Source: https://docs.cogram.com/guides/configuring-your-cogram-account - **Overview | Cogram User Guide** - Image: https://docs.cogram.com/~gitbook/ogimage/EKuqOxEzaKmFogthAWC4 - Source: https://docs.cogram.com/ - **Cogram for Zoom | Cogram User Guide** - Image: https://docs.cogram.com/~gitbook/ogimage/uEXzdITYTyNjIbtXJQuR - Source: https://docs.cogram.com/settings/cogram-for-zoom ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Space Mono", "role": "monospace" } ], "colors": { "primary": "#3D5A80", "accent": "#3D5A80", "background": "#F0F2ED", "textPrimary": "#0A0A0A", "link": "#3D5A80" }, "typography": { "fontFamilies": { "primary": "Space Mono", "heading": "Space Mono" }, "fontStacks": { "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "72px", "h2": "48px", "body": "20px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#050505", "textColor": "#FFFFFF", "borderColor": "#F5F6F2", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#E8EAE5", "textColor": "#0A0A0A", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%2224%22%20viewBox%3D%220%200%203150%20620%22%20class%3D%22text-white%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3Cmask%20id%3D%22_R_3kpb_%22%3E%3Crect%20y%3D%2254%22%20width%3D%22512%22%20height%3D%22512%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22256%22%20cy%3D%22310%22%20r%3D%2297.79%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Crect%20x%3D%22256%22%20y%3D%22286.91%22%20width%3D%22300%22%20height%3D%2246.17%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fmask%3E%3C%2Fdefs%3E%3Crect%20y%3D%2254%22%20width%3D%22512%22%20height%3D%22512%22%20fill%3D%22currentColor%22%20mask%3D%22url(%23_R_3kpb_)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Ctext%20x%3D%22632.87%22%20y%3D%22468.25%22%20fill%3D%22currentColor%22%20font-family%3D%22var(--font-poppins)%2C%20Poppins%2C%20sans-serif%22%20font-size%3D%22590.49%22%20font-weight%3D%22400%22%20letter-spacing%3D%22-9.6%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3Ecogram%3C%2Ftext%3E%3C%2Fsvg%3E", "favicon": "https://cogram.com/favicon-32.png", "ogImage": null, "logoHref": "/", "logoAlt": "cogram" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cogram'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Start for free", "reasoning": "Button #1 ('Start for free') has action-oriented text and a distinct dark background, making it a strong candidate for the primary CTA." }, "secondary": { "index": 2, "text": "Assistant", "reasoning": "Button #2 ('Assistant') has a different background color (#E8EAE5) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "architects and engineers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cogram'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```