cogram.json

Cogram Brand Identity

A complete profile of Cogram's visual system — colors, typography, components, and personality — extracted from https://cogram.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #3D5A80
Accent #3D5A80
Body Font Space Mono
Heading Font Space Mono

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: architects and engineers

Cogram Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Space Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#3D5A80",
    "accent": "#3D5A80",
    "background": "#F0F2ED",
    "textPrimary": "#0A0A0A",
    "link": "#3D5A80"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Space Mono",
      "heading": "Space Mono"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#050505",
      "textColor": "#FFFFFF",
      "borderColor": "#F5F6F2",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E8EAE5",
      "textColor": "#0A0A0A",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20height%3D%2224%22%20viewBox%3D%220%200%203150%20620%22%20class%3D%22text-white%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3Cmask%20id%3D%22_R_3kpb_%22%3E%3Crect%20y%3D%2254%22%20width%3D%22512%22%20height%3D%22512%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%22256%22%20cy%3D%22310%22%20r%3D%2297.79%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Crect%20x%3D%22256%22%20y%3D%22286.91%22%20width%3D%22300%22%20height%3D%2246.17%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fmask%3E%3C%2Fdefs%3E%3Crect%20y%3D%2254%22%20width%3D%22512%22%20height%3D%22512%22%20fill%3D%22currentColor%22%20mask%3D%22url(%23_R_3kpb_)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Ctext%20x%3D%22632.87%22%20y%3D%22468.25%22%20fill%3D%22currentColor%22%20font-family%3D%22var(--font-poppins)%2C%20Poppins%2C%20sans-serif%22%20font-size%3D%22590.49%22%20font-weight%3D%22400%22%20letter-spacing%3D%22-9.6%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3Ecogram%3C%2Ftext%3E%3C%2Fsvg%3E",
    "favicon": "https://cogram.com/favicon-32.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "cogram"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cogram'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start for free",
      "reasoning": "Button #1 ('Start for free') has action-oriented text and a distinct dark background, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Assistant",
      "reasoning": "Button #2 ('Assistant') has a different background color (#E8EAE5) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "architects and engineers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cogram'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}