llms.txt

Cognito Brand Identity

A complete profile of Cognito's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #818A9B
Accent #3C5AFA
Body Font Helvetica Neue
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking identity verification solutions

Cognito Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Helvetica Neue", "role": "body"},
 {"family": "Inter", "role": "heading"},
 {"family": "Sofia Pro", "role": "unknown"}
 ],
 "colors": {
 "primary": "#818A9B",
 "secondary": "#3D5AFE",
 "accent": "#3C5AFA",
 "background": "#F9FBFE",
 "textPrimary": "#11385B",
 "link": "#11385B"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica Neue",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": ["Inter", "Helvetica Neue", "sans-serif"],
 "body": ["sofia-pro", "Helvetica Neue", "sans-serif"],
 "paragraph": ["sofia-pro", "Helvetica Neue", "sans-serif"]
 },
 "fontSizes": {
 "h1": "20px",
 "h2": "54px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#3C5AFA",
 "textColor": "#FFFFFF",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#3C5C8C",
 "borderColor": "#DFE5F3",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cognitohq.com/logo/cognito-logo-dark.svg",
 "favicon": "https://cognitohq.com/favicon.png",
 "ogImage": "/wp-content/themes/cognito/images/cognito-share.jpg",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #4 because it is a medium-sized logo located in the body with a source URL that matches the brand name 'Cognito'. It is the most appropriate representation of the brand.",
 "confidence": 0.85,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 10,
 "text": "Learn more",
 "reasoning": "Button #1 has a vibrant blue background (#3C5AFA), which aligns with the brand's accent color and is likely intended to draw attention as a primary call-to-action with the text 'Learn more'."
 },
 "secondary": {
 "index": 1,
 "text": "Request a demo",
 "reasoning": "Button #6 has a white background (#FFFFFF) with a border, making it a suitable secondary button. It contrasts with the primary button's vibrant color and offers a less prominent action with 'Request a demo'."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses seeking identity verification solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 4,
 "selectedLogoReasoning": "Selected #4 because it is a medium-sized logo located in the body with a source URL that matches the brand name 'Cognito'. It is the most appropriate representation of the brand.",
 "confidence": 0.85
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}