Cognito Brand Identity

A complete profile of Cognito's visual system — colors, typography, components, and personality — extracted from https://cognitohq.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/cognito
• Machine-readable JSON: https://characterquilt.com/branding/cognito.json

Quick Facts

Color Palette

• primary: #818A9B
• secondary: #3D5AFE
• accent: #3C5AFA
• background: #F9FBFE
• textPrimary: #11385B
• link: #11385B

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://cognitohq.com/logo/cognito-logo-dark.svg
• Favicon: https://cognitohq.com/favicon.png
• Social card (og:image): /wp-content/themes/cognito/images/cognito-share.jpg

UI Components

• buttonPrimary: background=#3C5AFA, textColor=#FFFFFF, borderRadius=12px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#3C5C8C, borderColor=#DFE5F3, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking identity verification solutions

Cognito Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Introducing our reinvented watchlist platform, Cognito Screening | Cognito - Image: https://cognitohq.com/images/blog/post_images/cognito-screening-2-scaled.jpg - Source: https://cognitohq.com/blog/cognito-screening-now-available
• How We Stack Up | Cognito - Image: https://cognitohq.com/wp-content/themes/cognito/images/pricing/stack-hero-base-bl@2x.png - Source: https://cognitohq.com/how-we-stack-up
• How We Re-Built Our Product to Have 2,000% More Traction | Cognito - Image: https://cognitohq.com/images/blog/post_images/Cognito-graph-1.jpg - Source: https://cognitohq.com/blog/how-we-re-built-our-product-to-have-2000-more-traction
• Keeping Pace With a Rapidly Changing Privacy Landscape | Cognito - Image: https://cognitohq.com/images/blog/post_images/dallin.jpg - Source: https://cognitohq.com/blog/new-privacy-rules

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    },
    {
      "family": "Sofia Pro",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#818A9B",
    "secondary": "#3D5AFE",
    "accent": "#3C5AFA",
    "background": "#F9FBFE",
    "textPrimary": "#11385B",
    "link": "#11385B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "sofia-pro",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "sofia-pro",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "54px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3C5AFA",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#3C5C8C",
      "borderColor": "#DFE5F3",
      "borderRadius": "12px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cognitohq.com/logo/cognito-logo-dark.svg",
    "favicon": "https://cognitohq.com/favicon.png",
    "ogImage": "/wp-content/themes/cognito/images/cognito-share.jpg",
    "logoHref": "/"
  }
}