# Cognition IP Brand Identity

A complete profile of **Cognition IP**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #111827 |
| Accent | #4DA86A |
| Body Font | Euclid Circular B |
| Heading Font | Euclid Circular B |

## Color Palette

- primary: #111827
- secondary: #4DA86A
- accent: #4DA86A
- background: #FFFFFF
- textPrimary: #212121
- link: #1863DC

## Typography

- primary: Euclid Circular B — https://fonts.google.com/specimen/Euclid+Circular+B
- heading: Euclid Circular B — https://fonts.google.com/specimen/Euclid+Circular+B

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#4DA86A, textColor=#FFFFFF, borderColor=#4DA86A, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Cognition IP Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Saleh Kaihani – Why Cognition IP?**  
  - Image:   
  - Source: https://www.cognitionip.com/team/saleh-kaihani/
- **Ellie Krumpholz – Why Cognition IP?**  
  - Image:   
  - Source: https://www.cognitionip.com/team/ellie-krumpholz/
- **Pricing – Why Cognition IP?**  
  - Image:   
  - Source: https://www.cognitionip.com/pricing/
- **Unlocking the Value of a Patent – Why Cognition IP?**  
  - Image:   
  - Source: https://www.cognitionip.com/unlocking-the-value-of-a-patent/
- **FAQ – Why Cognition IP?**  
  - Image:   
  - Source: https://www.cognitionip.com/faq/
- **Team – Why Cognition IP?**  
  - Image:   
  - Source: https://www.cognitionip.com/team/

## Working with these fonts

Not found on Google Fonts? Follow the steps to download and use the fonts if you have permission:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Euclid Circular B",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#111827",
  "secondary": "#4DA86A",
  "accent": "#4DA86A",
  "background": "#FFFFFF",
  "textPrimary": "#212121",
  "link": "#1863DC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Euclid Circular B",
   "heading": "Euclid Circular B"
  },
  "fontStacks": {
   "heading": [
    "Euclid Circular B"
   ],
   "body": [
    "Euclid Circular B"
   ],
   "paragraph": [
    "Euclid Circular B"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "24px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4DA86A",
   "textColor": "#FFFFFF",
   "borderColor": "#4DA86A",
   "borderRadius": "6px",
   "borderRadiusCorners": {
    "topLeft": "6px",
    "topRight": "6px",
    "bottomRight": "6px",
    "bottomLeft": "6px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.shortpixel.ai/spai/ret_img/www.cognitionip.com/wp-content/plugins/cognition-ip-blocks/assets/CognitionIP_Logo_White.svg",
  "favicon": "https://cdn.shortpixel.ai/spai/q_lossy+ret_img+to_auto/www.cognitionip.com/wp-content/uploads/2023/08/CognitionIP_Icon_Blue-150x150.png",
  "ogImage": null,
  "logoHref": "/ ",
  "logoAlt": "Cognition IP Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 49,
  "reasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand 'Cognition IP Logo', and links to the homepage.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Started",
   "reasoning": "The button with text 'Get Started' uses a vibrant green color (#4DA86A), which is typically used for primary CTAs. It also has action-oriented text, making it the main call-to-action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button detected, so no secondary button is available with a different color."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand 'Cognition IP Logo', and links to the homepage.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```