cofactr.json

Cofactr Brand Identity

A complete profile of Cofactr's visual system — colors, typography, components, and personality — extracted from https://www.cofactr.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #38D059
Accent #38D059
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: electronics industry professionals

Cofactr Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "fontAntiqueLegacy",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#38D059",
    "secondary": "#59A986",
    "accent": "#38D059",
    "background": "#FFFFFF",
    "textPrimary": "#183028",
    "link": "#183028"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "fontAntiqueLegacy"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#38D059",
      "textColor": "#183028",
      "borderColor": "#DEE7E0",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#183028",
      "borderColor": "#E8E8E8",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%2060%2015%22%20class%3D%22w-15%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M4.959%2014.204C2.149%2014.204%200%2012.054%200%209.242c0-2.81%202.149-4.96%204.959-4.96%201.818%200%203.388.909%204.132%202.314l-1.818.993c-.414-.744-1.24-1.24-2.314-1.24-1.653%200-2.81%201.24-2.81%202.893%200%201.654%201.24%202.894%202.81%202.894%201.074%200%201.983-.496%202.479-1.405l1.9.91c-.743%201.57-2.396%202.563-4.38%202.563ZM36.19%204.45v9.695h-2.157V12.46c-.663%201.18-1.824%201.94-3.4%201.94-2.57%200-4.56-2.277-4.56-5.06%200-2.781%201.99-5.058%204.56-5.058%201.493%200%202.654.675%203.4%201.94V4.533h2.156V4.45Zm-2.24%204.805c0-1.686-1.244-2.95-2.902-2.95-1.659%200-2.903%201.349-2.903%202.95%200%201.687%201.327%202.951%202.903%202.951%201.658%200%202.902-1.264%202.902-2.95ZM41.923%2014.204c-2.81%200-4.958-2.15-4.958-4.962%200-2.81%202.149-4.96%204.958-4.96%201.819%200%203.389.909%204.133%202.314l-1.819.993c-.413-.744-1.24-1.24-2.314-1.24-1.652%200-2.81%201.24-2.81%202.893%200%201.654%201.24%202.894%202.81%202.894%201.075%200%201.984-.496%202.48-1.405l1.9.91c-.743%201.57-2.396%202.563-4.38%202.563ZM19.456%209.242c0%202.812-2.15%204.962-4.962%204.962-2.811%200-4.96-2.15-4.96-4.962%200-2.81%202.149-4.96%204.96-4.96%202.729%200%204.962%202.15%204.962%204.96Zm-7.773%200c0%201.654%201.24%202.894%202.811%202.894s2.812-1.24%202.812-2.894c0-1.653-1.24-2.894-2.812-2.894-1.57.083-2.81%201.323-2.81%202.894ZM23.406%203.79c0-1.07.74-1.73%201.729-1.73h.74V.247C25.628.082%2025.217%200%2024.805%200c-2.057%200-3.54%201.318-3.54%203.626v.824h-1.81v2.142h1.81v7.416h2.141V6.592h2.47v-2.06h-2.47V3.79ZM52.918%2012.38v-.165h-.74c-.988%200-1.729-.663-1.729-1.74V6.584h2.47v-2.07h-2.47V1.945h-2.14v2.568h-1.811v2.07h1.81v3.893c0%202.318%201.483%203.726%203.54%203.726.33%200%20.741-.082%201.07-.165V12.38ZM59.533%206.36V4.364c-.247-.083-.577-.083-.907-.083-.908%200-1.981.665-2.394%201.58V4.448h-2.146v9.561h2.146V8.937c0-1.663%201.156-2.577%202.229-2.577h1.072Z%22%20style%3D%22fill%3A%20rgb(214%2C%20241%2C%20219)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.sanity.io/images/fdrwu6gi/production/0c4ac64a8a380f81b34c85eb56e8f2340fac954f-80x80.png?w=256&h=256",
    "ogImage": "https://cdn.sanity.io/images/fdrwu6gi/production/4ecf7716c98de655cbae16fedb06c8142e446975-600x592.jpg?w=1200&fm=webp",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' uses the vibrant brand color #38D059, making it the primary CTA due to its action-oriented text and prominent color."
    },
    "secondary": {
      "index": 3,
      "text": "Book a Demo",
      "reasoning": "Button #3 with text 'Book a Demo' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "electronics industry professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}