Cofactor Genomics Brand Identity

A complete profile of Cofactor Genomics's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F88820
• secondary: #5472D2
• accent: #F88820
• background: #FFFFFF
• textPrimary: #000000
• link: #75D69C

Typography

• primary: Lato — https://fonts.google.com/specimen/Lato
• heading: Trade Gothic Next Condensed — https://fonts.google.com/specimen/Trade+Gothic+Next+Condensed

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FDFDFD, textColor=#767676, borderColor=#E3E3E3, borderRadius=0px, shadow=none
• buttonPrimary: background=#F88820, textColor=#FFFFFF, borderRadius=5px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=3px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: scientists and researchers in genomics

Cofactor Genomics Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blog – Cofactor Genomics
  • Image:
  • Source: Cofactor Blog
• 3 Great Quotes From This Week's Ars Technica Article On Genome Misconceptions – Cofactor Genomics
  • Image:
  • Source: Quotes Article
• How noisy is your RNA-seq process? – An in-depth look at process noise. – Cofactor Genomics
  • Image:
  • Source: RNA-seq Process Article
• Pair of purple boxing gloves – Cofactor Genomics
  • Image:
  • Source: Boxing Gloves Article
• Cofactor brings genomic expertise to help save the northern white rhino from extinction – Cofactor Genomics
  • Image:
  • Source: Northern White Rhino Article
• Space, Its a Science – Cofactor Genomics
  • Image:
  • Source: Space Article

Working with these fonts

Not found on Google Fonts? Here are instructions for using the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (specific routes load only certain weights).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Trade Gothic Next Condensed",
      "role": "heading"
    },
    {
      "family": "Vollkorn",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F88820",
    "secondary": "#5472D2",
    "accent": "#F88820",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#75D69C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Trade Gothic Next Condensed"
    },
    "fontStacks": {
      "heading": [
        "trade-gothic-next-condensed",
        "sans-serif"
      ],
      "body": [
        "Lato"
      ],
      "paragraph": [
        "trade-gothic-next-condensed",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "38px",
      "body": "54px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FDFDFD",
      "textColor": "#767676",
      "borderColor": "#E3E3E3",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F88820",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cofactorgenomics.com/wp-content/uploads/2016/10/cofactor_logo_light.png",
    "favicon": "https://cofactorgenomics.com/wp-content/themes/jupiter/assets/images/favicon.png",
    "ogImage": "https://cofactorgenomics.com/wp-content/uploads/2016/09/cropped-cofactor_logo_final_black-square.jpg",
    "logoHref": "https://cofactorgenomics.com/",
    "logoAlt": "The Leaders in RNA-Seq"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientists and researchers in genomics"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}