llms.txt

Codecademy Brand Identity

A complete profile of Codecademy's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #10162F
Accent #FFD300
Body Font Apercu
Heading Font Apercu

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: aspiring coders and tech learners

Codecademy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Apercu",
 "role": "body"
 },
 {
 "family": "Roboto",
 "role": "body"
 },
 {
 "family": "Ubuntu",
 "role": "body"
 },
 {
 "family": "Cantarell",
 "role": "body"
 },
 {
 "family": "Fira Sans",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#10162F",
 "secondary": "#3A10E5",
 "accent": "#FFD300",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#FFD300"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Apercu",
 "heading": "Apercu"
 },
 "fontStacks": {
 "heading": [
 "Apercu",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Ubuntu",
 "Cantarell",
 "Fira Sans",
 "Droid Sans",
 "Helvetica Neue",
 "sans-serif"
 ],
 "body": [
 "Apercu",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Ubuntu",
 "Cantarell",
 "Fira Sans",
 "Droid Sans",
 "Helvetica Neue",
 "sans-serif"
 ],
 "paragraph": [
 "Apercu",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Ubuntu",
 "Cantarell",
 "Fira Sans",
 "Droid Sans",
 "Helvetica Neue",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "76px",
 "h2": "22px",
 "body": "26px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "input": {
 "background": "#0A0A0A",
 "textColor": "#FFFFFF",
 "borderColor": "#333333",
 "borderRadius": "16px",
 "borderRadiusCorners": {
 "topLeft": "16px",
 "topRight": "16px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#FFD300",
 "textColor": "#10162F",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#10162F",
 "borderColor": "#FFFFFF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20102%2021.705%22%20class%3D%22gamut-1bylnsw%20e1d9jxa20%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3ECodecademy%20Logo%3C%2Ftitle%3E%3Cg%20fill%3D%22none%22%20fill-rule%3D%22nonzero%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22...%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
 "favicon": "https://www.codecademy.com/favicon.ico",
 "ogImage": "https://images.codecademy.com/social/logo-codecademy-social.png"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "aspiring coders and tech learners"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}