Clover Brand Identity

A complete profile of Clover's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #23309D
• secondary: #C6D0E8
• accent: #FFDFCA
• background: #FFFFFF
• textPrimary: #000000
• link: #FFDFCA

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#DDDDDD, borderRadius=0px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 2px 0px inset

Brand Personality

Tone: professional · Energy: medium · Audience: sports enthusiasts

Clover Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Lợi ích của Quần vợt cho Người Cao Tuổi
  • Image:
  • Source: https://cloverapp.co/loi-ich-cua-quan-vot-cho-nguoi-cao-tuoi/
• CLOVER COMMERCIAL (11-St. Ambrose)
  • Image:
  • Source: https://www.youtube.com/watch?v=zUwknM34K6k
• Point of Sale Reporting and Sales Tracking | Clover
  • Image:
  • Source: https://www.clover.com/pos-systems/business-tracking-reporting?srsltid=AfmBOopxkEXezEyLz3nJjW-fW7yvgpId6ddxqRVdqPoCeVJvK9n5q17X
• How to Use Reports – Clover Sport Help Center
  • Image:
  • Source: https://bypassmobile.zendesk.com/hc/en-us/articles/360041489931-How-to-Use-Reports

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 { "family": "Arial", "role": "body" },
 { "family": "Roboto", "role": "body" }
 ],
 "colors": {
 "primary": "#23309D",
 "secondary": "#C6D0E8",
 "accent": "#FFDFCA",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#FFDFCA"
 },
 "typography": {
 "fontFamilies": { "primary": "Arial", "heading": "Arial" },
 "fontStacks": {
 "heading": [ "Roboto", "sans-serif" ],
 "body": [ "Arial", "sans-serif" ],
 "paragraph": [ "Arial", "sans-serif" ]
 },
 "fontSizes": { "h1": "27.2px", "h2": "25.6px", "body": "16px" }
 },
 "spacing": { "baseUnit": 4, "borderRadius": "8px" },
 "components": {
 "input": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#DDDDDD", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 2px 0px inset" }
 },
 "images": {
 "logo": "https://hexagro.io/wp-content/uploads/2024/02/keo-nha-cai-5-logo.webp",
 "favicon": "https://hexagro.io/wp-content/uploads/2024/02/cropped-keo-nha-cai-5-tenisweb-favicon-32x32.webp",
 "ogImage": "https://hexagro.io/wp-content/uploads/2024/02/Keo-nha-cai-5-tenisweb-homepage.webp",
 "logoHref": "https://hexagro.io/",
 "logoAlt": "Kèo Nhà Cái"
 },
 "personality": { "tone": "professional", "energy": "medium", "targetAudience": "sports enthusiasts" },
 "designSystem": { "framework": "custom", "componentLibrary": "" },
 "confidence": { "buttons": 0, "colors": 0.9, "overall": 0.45 }
}