Clover Brand: Colors, Fonts, Logo & Visual Identity

Clover Brand Identity

A complete profile of Clover's visual system — colors, typography, components, and personality — extracted from https://cloverapp.co. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://cloverapp.co.

Color Name Hex Code RGB Value
Primary #23309D rgb(35, 48, 157)
Secondary #C6D0E8 rgb(198, 208, 232)
Accent #FFDFCA rgb(255, 223, 202)
Background #FFFFFF rgb(255, 255, 255)
Text #000000 rgb(0, 0, 0)
Link #FFDFCA rgb(255, 223, 202)

Typography

Each font links to its Google Fonts page where available.

Role Font Google Fonts Link
Body Arial Google Fonts →
Heading Arial Google Fonts →

Visual Assets

UI Components

Live previews rendered using Clover's actual button styles.

Input

input
background#FFFFFFtextColor#333333borderColor#DDDDDDborderRadius0pxshadowrgba(0, 0, 0, 0.1) 0px 1px 2px 0px inset

Brand Personality

Tone: professional Energy: medium Audience: sports enthusiasts

Frequently Asked Questions

What is Clover's primary brand color?

Clover's primary brand color is #23309D. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Clover use?

Clover uses #FFDFCA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Clover use?

Clover uses Arial as the primary typeface across body and headings.

Does Clover use a light or dark theme?

Clover's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Clover's logo?

Clover's logo is available directly on their site (https://cloverapp.co). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://cloverapp.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clover.

Methodology

Brand data on this page was extracted from https://cloverapp.co on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#23309D",
    "secondary": "#C6D0E8",
    "accent": "#FFDFCA",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FFDFCA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "27.2px",
      "h2": "25.6px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#DDDDDD",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 2px 0px inset"
    }
  },
  "images": {
    "logo": "https://hexagro.io/wp-content/uploads/2024/02/keo-nha-cai-5-logo.webp",
    "favicon": "https://hexagro.io/wp-content/uploads/2024/02/cropped-keo-nha-cai-5-tenisweb-favicon-32x32.webp",
    "ogImage": "https://hexagro.io/wp-content/uploads/2024/02/Keo-nha-cai-5-tenisweb-homepage.webp",
    "logoHref": "https://hexagro.io/",
    "logoAlt": "Kèo Nhà Cái"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "sports enthusiasts"
  }
}