# Clove Brand Identity

A complete profile of **Clove**'s visual system — colors, typography, components, and personality — extracted from [https://www.clove.com/](https://www.clove.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.clove.com/.  
**primary**  
`#261807`  
`rgb(38, 24, 7)`  
**secondary**  
`#9A8F82`  
`rgb(154, 143, 130)`  
**accent**  
`#261807`  
`rgb(38, 24, 7)`  
**background**  
`#F7F4F0`  
`rgb(247, 244, 240)`  
**textPrimary**  
`#150D03`  
`rgb(21, 13, 3)`  
**link**  
`#150D03`  
`rgb(21, 13, 3)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Inter  
Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)  
**heading**  
Georgia  
Georgia [Google Fonts →](https://fonts.google.com/specimen/Georgia)

## Visual Assets

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## UI Components

Live previews rendered using Clove's actual button styles.

**Input**  
- background: transparent  
- textColor: `#140E00`  
- borderColor: null  
- borderRadius: `0px`  
- shadow: none

**Button Primary**  
- background: `#261807`  
- textColor: `#F7F4F0`  
- borderRadius: `11px`  
- shadow: none

**Button Secondary**  
- background: `#F8F5F1`  
- textColor: `#FFFFFF`  
- borderColor: `#F7F4F0`  
- borderRadius: `9px`  
- shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** financially savvy individuals

## Frequently Asked Questions

**What is Clove's primary brand color?**  
Clove's primary brand color is `#261807`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Clove use?**  
Clove uses Inter for body text and Georgia for headings. Fonts were detected on https://www.clove.com/ as part of their live design system.

**Does Clove use a light or dark theme?**  
Clove's primary site uses a light color scheme, with a background of `#F7F4F0`.

**Where can I find Clove's logo?**  
Clove's logo is available directly on their site (https://www.clove.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.clove.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clove.