llms.txt

Cloudinary Brand Identity

A complete profile of Cloudinary's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0C163B
Accent #0D9AFF
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: developers and businesses seeking media management solutions

Cloudinary Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Inter","role": "body"}
 ],
 "colors": {
 "primary": "#0C163B",
 "secondary": "#3F5FFF",
 "accent": "#0D9AFF",
 "background": "#FFFFFF",
 "textPrimary": "#152F41",
 "link": "#152F41"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": ["Inter","sans-serif"],
 "body": ["Inter","sans-serif"],
 "paragraph": ["Inter","sans-serif"]
 },
 "fontSizes": {
 "h1": "47px",
 "h2": "47px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#0D9AFF",
 "textColor": "#FFFFFF",
 "borderRadius": "27px",
 "borderRadiusCorners": {
 "topLeft": "27px",
 "topRight": "27px",
 "bottomRight": "27px",
 "bottomLeft": "27px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#E7F5FF",
 "textColor": "#0C163B",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,...
 "favicon": "https://cloudinary.com/wp-content/uploads/sites/6/2020/09/favicon-32x32-1.png?w=32",
 "ogImage": "https://res.cloudinary.com/cloudinary-marketing/images/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1760722021/Homepage-OG-Update_2x_1200/Homepage-OG-Update_2x_1200.png?_i=AA",
 "logoHref": "/",
 "logoAlt": "Cloudinary Logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "developers and businesses seeking media management solutions"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}