Cloudera Brand Identity

A complete profile of Cloudera's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #413CC3
• secondary: #5555F9
• accent: #5555F9
• background: #FFFFFF
• textPrimary: #120046
• link: #120046

Typography

• primary: Plus Jakarta Sans — Google Fonts
• heading: Plus Jakarta Sans — Google Fonts

Visual Assets

• Logo:
• Favicon: Favicon
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=4px, shadow=none
• buttonPrimary: background=#5555F9, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=22px, shadow=none
• buttonSecondary: background=transparent, textColor=#413CC3, borderColor=#413CC3, borderRadius=22px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and enterprises

Cloudera Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Data Flow | Cloudera
  • Image:
  • Source: Data Flow Source
• Cloudera Blogs
  • Image:
  • Source: Cloudera Blogs Source
• Getting started as an admin
  • Image:
  • Source: Getting Started Source
• Latest Insights on Data and AI | Cloudera Blog
  • Image:
  • Source: Cloudera Blog Source
• Introducing Cloudera's AI Assistants | Blog | Cloudera
  • Image:
  • Source: AI Assistants Source

Working with these fonts

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "heading"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Lato",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#413CC3",
    "secondary": "#5555F9",
    "accent": "#5555F9",
    "background": "#FFFFFF",
    "textPrimary": "#120046",
    "link": "#120046"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "PlusJakartaSans-SemiBold",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "PlusJakartaSans-Regular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "PlusJakartaSans-Regular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5555F9",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#413CC3",
      "borderColor": "#413CC3",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.cloudera.com/content/dam/www/marketing/images/logos/cloudera/cloudera-logo@2x.png",
    "favicon": "https://www.cloudera.com/etc.clientlibs/www/clientlibs/clientlib-siteroot/resources/css/assets/icons/favicon/favicon.ico",
    "ogImage": "https://www.cloudera.com/content/dam/www/static/images/logos/cloudera-card.jpg",
    "logoHref": "/",
    "logoAlt": "Cloudera"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and enterprises"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}