Cloaked Brand Identity

A complete profile of Cloaked's visual system — colors, typography, components, and personality — extracted from https://www.cloaked.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.cloaked.com/.
primary
#130F02

secondary
#FF550C

accent
#FF550C

background
#FBF8EF

textPrimary
#000000

link
#E9E6DA

Typography

Each font links to its Google Fonts page where available.

primary
Stkbureausans

Stkbureausans Google Fonts →

heading
Stkbureausans

Stkbureausans Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Cloaked's actual button styles.

Input

input
background #1C180B
textColor #FFFFFF
borderColor #292519
borderRadius 48px
shadow none

Button Primary

buttonPrimary
background #FF550C
textColor #FBF8EF
borderRadius 1000px
shadow none

Button Secondary

buttonSecondary
background #FBF8EF
textColor #130F02
borderColor #454030
borderRadius 1000px
shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: privacy-conscious individuals

Frequently Asked Questions

What is Cloaked's primary brand color?
Cloaked's primary brand color is #130F02. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Cloaked use?
Cloaked uses #FF550C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Cloaked use?
Cloaked uses Stkbureausans as the primary typeface across body and headings.

Does Cloaked use a light or dark theme?
Cloaked's primary site uses a light color scheme, with a background of #FBF8EF.

Where can I find Cloaked's logo?
Cloaked's logo is available directly on their site (https://www.cloaked.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.cloaked.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cloaked.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Stkbureausans",
      "role": "body"
    },
    {
      "family": "Simula Book",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#130F02",
    "secondary": "#FF550C",
    "accent": "#FF550C",
    "background": "#FBF8EF",
    "textPrimary": "#000000",
    "link": "#E9E6DA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Stkbureausans",
      "heading": "Stkbureausans"
    },
    "fontStacks": {
      "heading": [
        "Stkbureausans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Stkbureausans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Stkbureausans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "32px"
  },
  "components": {
    "input": {
      "background": "#1C180B",
      "textColor": "#FFFFFF",
      "borderColor": "#292519",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF550C",
      "textColor": "#FBF8EF",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBF8EF",
      "textColor": "#130F02",
      "borderColor": "#454030",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/696691327b6ddbf53f5163a4_Group-1.svg",
    "favicon": "https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/680929207922b1db3a9f01ff_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/63ec0f977f0357126ec38bcd/699c2df50ea2d4bb21406e44_Home.webp",
    "logoHref": "https://www.cloaked.com/?vid=019dcc20-e831-7bdd-92fb-ed9d34596eba",
    "logoAlt": "Cloaked-Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "privacy-conscious individuals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  }
}