Clio Brand Identity

A complete profile of Clio's visual system — colors, typography, components, and personality — extracted from https://clio.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #04304C
• secondary: #0F478D
• accent: #0069D1
• background: #FFFFFF
• textPrimary: #0069D1
• link: #0069D1

Typography

• primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0069D1, textColor=#FFFFFF, borderColor=#0069D1, borderRadius=500px, shadow=rgba(0, 0, 0, 0.1) 0px 4px 16px 0px
• buttonSecondary: background=#FCFBFB, textColor=#0069D1, borderColor=#0069D1, borderRadius=500px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Legal professionals and law firms

Clio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• TeamClio: Shaheer Shabbir, Software Developer | by Clio Labs | Clio Labs

  • Image:
  • Source: Link

• Blogging for Lawyers: The Best Blogging Platforms | Clio

  • Image:
  • Source: Link

• Clio Team Day 2018 : Under The Hood of Clio's Largest Internal Conference To-Date | by Christopher Yeh | Clio Labs

  • Image:
  • Source: Link

• Text Messaging in Clio Manage – Home

  • Image:
  • Source: Link

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Source Sans Pro",
   "role": "body"
  },
  {
   "family": "Poppins",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#04304C",
  "secondary": "#0F478D",
  "accent": "#0069D1",
  "background": "#FFFFFF",
  "textPrimary": "#0069D1",
  "link": "#0069D1"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Source Sans Pro",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "Helvetica",
    "sans-serif",
    "Arial"
   ],
   "body": [
    "Source Sans Pro",
    "Helvetica",
    "sans-serif",
    "Arial"
   ],
   "paragraph": [
    "Source Sans Pro",
    "Helvetica",
    "sans-serif",
    "Arial"
   ]
  },
  "fontSizes": {
   "h1": "52px",
   "h2": "43.4568px",
   "body": "17.7778px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0069D1",
   "textColor": "#FFFFFF",
   "borderColor": "#0069D1",
   "borderRadius": "500px",
   "borderRadiusCorners": {
    "topLeft": "500px",
    "topRight": "500px",
    "bottomRight": "500px",
    "bottomLeft": "500px"
   },
   "shadow": "rgba(0, 0, 0, 0.1) 0px 4px 16px 0px"
  },
  "buttonSecondary": {
   "background": "#FCFBFB",
   "textColor": "#0069D1",
   "borderColor": "#0069D1",
   "borderRadius": "500px",
   "borderRadiusCorners": {
    "topLeft": "500px",
    "topRight": "500px",
    "bottomRight": "500px",
    "bottomLeft": "500px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.clio.com/wp-content/uploads/2025/09/clio-logo.svg",
  "favicon": "https://www.clio.com/wp-content/uploads/2019/01/cropped-Favicon-32x32.png",
  "ogImage": "https://www.clio.com/wp-content/uploads/2021/02/Clio_Meta-Image_Homepage.png",
  "logoHref": "https://www.clio.com/"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "Legal professionals and law firms"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}