Clio Brand: Colors, Fonts, Logo & Visual Identity

Clio Brand Identity

A complete profile of Clio's visual system — colors, typography, components, and personality — extracted from https://clio.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://clio.com.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Clio's actual button styles.

Button Primary

Button Secondary

Brand Personality

Clio Brand in the Wild

Brand Assets

Image Source: miro.medium.com

Image Source: clio.com

Image Source: miro.medium.com

Image Source: clio.com

Image Source: help.clio.com

Image Source: clio.com

Frequently Asked Questions

What is Clio's primary brand color?
Clio's primary brand color is #04304C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Clio use?
Clio uses #0069D1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Clio use?
Clio uses Source Sans Pro for body text and Poppins for headings. Fonts were detected on https://clio.com as part of their live design system.

Does Clio use a light or dark theme?
Clio's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Clio's logo?
Clio's logo is available directly on their site (https://clio.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://clio.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clio.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#04304C",
    "secondary": "#0F478D",
    "accent": "#0069D1",
    "background": "#FFFFFF",
    "textPrimary": "#0069D1",
    "link": "#0069D1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "Helvetica",
        "sans-serif",
        "Arial"
      ],
      "body": [
        "Source Sans Pro",
        "Helvetica",
        "sans-serif",
        "Arial"
      ],
      "paragraph": [
        "Source Sans Pro",
        "Helvetica",
        "sans-serif",
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "43.4568px",
      "body": "17.7778px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0069D1",
      "textColor": "#FFFFFF",
      "borderColor": "#0069D1",
      "borderRadius": "500px",
      "borderRadiusCorners": {
        "topLeft": "500px",
        "topRight": "500px",
        "bottomRight": "500px",
        "bottomLeft": "500px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 4px 16px 0px"
    },
    "buttonSecondary": {
      "background": "#FCFBFB",
      "textColor": "#0069D1",
      "borderColor": "#0069D1",
      "borderRadius": "500px",
      "borderRadiusCorners": {
        "topLeft": "500px",
        "topRight": "500px",
        "bottomRight": "500px",
        "bottomLeft": "500px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.clio.com/wp-content/uploads/2025/09/clio-logo.svg",
    "favicon": "https://www.clio.com/wp-content/uploads/2019/01/cropped-Favicon-32x32.png",
    "ogImage": "https://www.clio.com/wp-content/uploads/2021/02/Clio_Meta-Image_Homepage.png",
    "logoHref": "https://www.clio.com/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Legal professionals and law firms"
  }
}