ClickUp Brand: Colors, Fonts, Logo & Visual Identity
ClickUp Brand Identity
A complete profile of ClickUp's visual system — colors, typography, components, and personality — extracted from https://clickup.com. Built for designers, agents, and AI tools.
Primary
- Color: #7B68EE
Accent
- Color: #0091FF
Body Font
- Font: Plus Jakarta Sans
Heading
- Font: Inter
Color Palette
Brand palette extracted from https://clickup.com.
| Color | Code | RGB |
|---|---|---|
| Primary | #7B68EE | rgb(123, 104, 238) |
| Secondary | #6647F0 | rgb(102, 71, 240) |
| Accent | #0091FF | rgb(0, 145, 255) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| Text Primary | #646464 | rgb(100, 100, 100) |
| Link | #0091FF | rgb(0, 145, 255) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font |
|---|---|
| Primary | Plus Jakarta Sans |
| Heading | Inter |
Code Instructions
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Visual Assets
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220.778846%22%20stop-color%3D%22%23F76808%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(247%2C%20104%2C%208)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%221%22%20stop-color%3D%22%23F76808%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(247%2C%20104%2C%208)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using ClickUp's actual button styles.
Button Primary
| Property | Value |
|---|---|
| Background | #292D34 |
| Text Color | #FFFFFF |
| Border Radius | 14px |
| Shadow | rgba(13, 21, 48, 0.04) 0px 4px 4px 0px |
Button Secondary
| Property | Value |
|---|---|
| Background | #F0F0F0 |
| Text Color | #202020 |
| Border Radius | 12px |
| Shadow | none |
Brand Personality
Tone: modern
Energy: high
Audience: tech-savvy professionals
ClickUp Brand in the Wild
Image: pull.ticktick.com
Source: clickup.com
Image: u38502865.p.clickup-attachments.com
Source: clickup.com
Image: images.ctfassets.net
Source: clickup.com
Image: cdn.web.clickup.com
Source: clickup.com
Image: images.ctfassets.net
Source: clickup.com
Image: cdn.web.clickup.com
Source: clickup.com
Frequently Asked Questions
What is ClickUp's primary brand color?
ClickUp's primary brand color is #7B68EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does ClickUp use?
ClickUp uses #0091FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does ClickUp use?
ClickUp uses Plus Jakarta Sans for body text and Inter for headings. Fonts were detected on https://clickup.com as part of their live design system.
Does ClickUp use a light or dark theme?
ClickUp's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find ClickUp's logo?
ClickUp's logo is available directly on their site (https://clickup.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://clickup.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ClickUp.
Methodology
Brand data on this page was extracted from https://clickup.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by ClickUp.