clickup.json

ClickUp Brand Identity

A complete profile of ClickUp's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #7B68EE
Accent #0091FF
Body Font Plus Jakarta Sans
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

ClickUp Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow these steps if you have permission to use the fonts.

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.