CleverDeck Brand Identity

A complete profile of CleverDeck's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #ED7F32
• secondary: #CC2839
• accent: #25AA25
• background: #F1F1F1
• textPrimary: #414141
• link: #25AA25

Typography

• primary: Helvetica — https://fonts.google.com/specimen/Helvetica
• heading: Slabo 27px — https://fonts.google.com/specimen/Slabo+27px

Visual Assets

• Logo:
• Favicon:

Brand Personality

Tone: modern · Energy: medium · Audience: students and professionals seeking efficient learning tools

CleverDeck Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• CleverDeck - Spaced Repetition Flashcards for iPhone
  • Image:
  • Source: https://cleverdeck.com/
• CleverDeck - Spaced Repetition Flashcards for iPhone
  • Image:
  • Source: https://cleverdeck.com/
• CleverDeck Manual - Working with Decks
  • Image:
  • Source: https://cleverdeck.com/manual/decks/
• CleverDeck Manual - Study Sessions
  • Image:
  • Source: https://cleverdeck.com/manual/sessions/
• CleverDeck Manual - Basic Usage
  • Image:
  • Source: https://cleverdeck.com/manual/basic-usage/
• CleverDeck Manual - Study Sessions
  • Image:
  • Source: https://cleverdeck.com/manual/sessions/

Working with these fonts

Not found on Google Fonts? Here are the instructions to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Slabo 27px",
   "role": "heading"
  },
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#ED7F32",
  "secondary": "#CC2839",
  "accent": "#25AA25",
  "background": "#F1F1F1",
  "textPrimary": "#414141",
  "link": "#25AA25"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica",
   "heading": "Slabo 27px"
  },
  "fontStacks": {
   "heading": [
    "Helvetica",
    "Arial"
   ],
   "body": [
    "Slabo 27px"
   ],
   "paragraph": [
    "Slabo 27px"
   ]
  },
  "fontSizes": {
   "h1": "38px",
   "h2": "21px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 10,
  "borderRadius": "0px"
 },
 "components": {},
 "images": {
  "logo": "https://s3.amazonaws.com/cleverdecksite/images/main-logo.png",
  "favicon": "https://s3.amazonaws.com/cleverdecksite/images/favicons/favicon.ico",
  "ogImage": null,
  "logoAlt": "CleverDeck Flashcards"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, has a medium/large size, and the alt text matches the brand name 'CleverDeck'.",
  "confidence": 0.85,
  "source": "llm"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "students and professionals seeking efficient learning tools"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, has a medium/large size, and the alt text matches the brand name 'CleverDeck'.",
    "confidence": 0.85
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false
  }
 }
}