Clear Brand: Colors, Fonts, Logo & Visual Identity

Clear Brand Identity

A complete profile of Clear's visual system — colors, typography, components, and personality — extracted from https://clear.in/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://clear.in/.
primary: #314259
secondary: #1678FB
accent: #1678FB
background: #FFFFFF
textPrimary: #000000
link: #C0CBD9

Typography

Each font links to its Google Fonts page where available.
primary: Gilroy
heading: Gilroy

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Clear's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: professional
Energy: medium
Audience: Indian businesses and individuals managing finances

Frequently Asked Questions

What is Clear's primary brand color?
Clear's primary brand color is #314259. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Clear use?
Clear uses #1678FB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Clear use?
Clear uses Gilroy as the primary typeface across body and headings.

Does Clear use a light or dark theme?
Clear's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Clear's logo?
Clear's logo is available directly on their site (https://clear.in/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://clear.in/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clear.

Methodology

Brand data on this page was extracted from https://clear.in/ on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gilroy",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#314259",
    "secondary": "#1678FB",
    "accent": "#1678FB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#C0CBD9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gilroy",
      "heading": "Gilroy"
    },
    "fontStacks": {
      "heading": [
        "Gilroy",
        "sans-serif"
      ],
      "body": [
        "Gilroy",
        "sans-serif"
      ],
      "paragraph": [
        "Gilroy",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1678FB",
      "textColor": "#FFFFFF",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F5",
      "textColor": "#70757B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://assets1.cleartax-cdn.com/cleartax/images/1683802364_clearlogolight.svg",
    "favicon": "https://assets1.cleartax-cdn.com/cleartax/images/1677836432_clear_favicon_32x32.png",
    "logoHref": "https://www.clear.in/?utm_ref=undefined_pages_navbar",
    "logoAlt": "Picture of the author"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Indian businesses and individuals managing finances"
  },
  "designSystem": {
    "framework": "tailwind"
  }
}