Clay (Earth) Brand: Colors, Fonts, Logo & Visual Identity
Clay (Earth) Brand Identity
A complete profile of Clay (Earth)'s visual system — colors, typography, components, and personality — extracted from https://clay.earth/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://clay.earth/.
| Color | Hex | RGB |
|---|---|---|
| primary | #F2B98B | rgb(242, 185, 139) |
| secondary | #868F97 | rgb(134, 143, 151) |
| accent | #FB7232 | rgb(251, 114, 50) |
| background | #000000 | rgb(0, 0, 0) |
| textPrimary | #000000 | rgb(0, 0, 0) |
| link | #FB7232 | rgb(251, 114, 50) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts |
|---|---|---|
| primary | Roboto | Google Fonts → |
| heading | Roboto | Google Fonts → |
UI Components
Live previews rendered using Clay (Earth)'s actual button styles.
Button Primary
- Background: #000000
- Text Color: #B3B3B3
- Border Radius: 0px
- Shadow: none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: professionals and networkers
Clay (Earth) Brand in the Wild
Source: clay.earth
Source: clay.earth
Source: clay.earth
Source: clay.earth
Source: clay.earth
Source: clay.earth
Frequently Asked Questions
What is Clay (Earth)'s primary brand color?
Clay (Earth)'s primary brand color is #F2B98B. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Clay (Earth) use?
Clay (Earth) uses #FB7232 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Clay (Earth) use?
Clay (Earth) uses Roboto as the primary typeface across body and headings.
Does Clay (Earth) use a light or dark theme?
Clay (Earth)'s primary site uses a dark color scheme, with a background of #000000.
Where can I find Clay (Earth)'s logo?
Clay (Earth)'s logo is available directly on their site (https://clay.earth/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://clay.earth/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clay (Earth).
Methodology
Brand data on this page was extracted from https://clay.earth/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.