Clau Brand Identity

A complete profile of Clau's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #7F8491
• accent: #2B61E5
• background: #FFFFFF
• textPrimary: #1D1D1F
• link: #2B61E5

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#1D1D1F, textColor=#FFFFFF, borderColor=#1D1D1F, borderRadius=80px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderRadius=80px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Real estate buyers and investors in Mexico

Clau Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Propiedades en venta con 3 recamaras en Ciudad de México, Xochimilco | Clau.com
  • Image:
  • Source: https://www.clau.com/venta/propiedades-en-ciudad-de-mexico-xochimilco-con-3-recamaras
• Propiedades en venta con 3 recamaras en Ciudad de México, Xochimilco | Clau.com
  • Image:
  • Source: https://www.clau.com/venta/propiedades-en-ciudad-de-mexico-xochimilco-con-3-recamaras
• Propiedades en venta con 3 recamaras en Ciudad de México, Xochimilco | Clau.com
  • Image:
  • Source: https://www.clau.com/venta/propiedades-en-ciudad-de-mexico-xochimilco-con-3-recamaras
• Propiedades en venta con 3 recamaras en Ciudad de México, Xochimilco | Clau.com
  • Image:
  • Source: https://www.clau.com/venta/propiedades-en-ciudad-de-mexico-xochimilco-con-3-recamaras
• Propiedades en venta con 3 recamaras en Ciudad de México, Xochimilco | Clau.com
  • Image:
  • Source: https://www.clau.com/venta/propiedades-en-ciudad-de-mexico-xochimilco-con-3-recamaras
• 6776ddc4450803e673dee477_Portada Clau (1) (1).webp
  • Image: %20(1).webp)
  • Source: https://www.clau.com/elliving/vive-en-pena-de-bernal

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "DM Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#7F8491",
  "accent": "#2B61E5",
  "background": "#FFFFFF",
  "textPrimary": "#1D1D1F",
  "link": "#2B61E5"
 },
 "typography": {
  "fontFamilies": {
   "primary": "DM Sans",
   "heading": "DM Sans"
  },
  "fontStacks": {
   "heading": [
    "DM Sans",
    "sans-serif"
   ],
   "body": [
    "DM Sans",
    "sans-serif"
   ],
   "paragraph": [
    "DM Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "56px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1D1D1F",
   "textColor": "#FFFFFF",
   "borderColor": "#1D1D1F",
   "borderRadius": "80px",
   "borderRadiusCorners": {
    "topLeft": "80px",
    "topRight": "80px",
    "bottomRight": "80px",
    "bottomLeft": "80px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderRadius": "80px",
   "borderRadiusCorners": {
    "topLeft": "80px",
    "topRight": "80px",
    "bottomRight": "80px",
    "bottomLeft": "80px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6643a82fc46ca462b5ef98ff/66453df22ea2921011413923_logo-clau-black.svg",
  "favicon": "https://cdn.prod.website-files.com/6643a82fc46ca462b5ef98ff/66f1ace3cc6464a6b2a5ac08_favicon-32x32.png",
  "ogImage": null,
  "logoHref": "/",
  "logoAlt": "Clau logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "Real estate buyers and investors in Mexico"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}