Clau Brand: Colors, Fonts, Logo & Visual Identity

Clau Brand Identity

A complete profile of Clau's visual system — colors, typography, components, and personality — extracted from https://clau.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://clau.com.

Color Hex Code RGB Values
primary #7F8491 rgb(127, 132, 145)
accent #2B61E5 rgb(43, 97, 229)
background #FFFFFF rgb(255, 255, 255)
textPrimary #1D1D1F rgb(29, 29, 31)
link #2B61E5 rgb(43, 97, 229)

Typography

Each font links to its Google Fonts page where available.

Role Font Family Google Fonts Link
primary DM Sans DM Sans →
heading DM Sans DM Sans →

Visual Assets

UI Components

Live previews rendered using Clau's actual button styles.

Button Primary

Button Secondary

Brand Personality

Tone: professional
Energy: medium
Audience: Real estate buyers and investors in Mexico

Clau Brand in the Wild

Source: clau.com

Frequently Asked Questions

  1. What is Clau's primary brand color?
    Clau's primary brand color is #7F8491.

  2. What accent color does Clau use?
    Clau uses #2B61E5 as an accent color.

  3. What font does Clau use?
    Clau uses DM Sans as the primary typeface.

  4. Does Clau use a light or dark theme?
    Clau's primary site uses a light color scheme.

  5. Where can I find Clau's logo?
    Clau's logo is available directly on their site (https://clau.com).

  6. How was this brand profile generated?
    This profile was extracted using the Firecrawl branding extraction API.

Methodology

Brand data was extracted from https://clau.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#7F8491",
    "accent": "#2B61E5",
    "background": "#FFFFFF",
    "textPrimary": "#1D1D1F",
    "link": "#2B61E5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1D1D1F",
      "textColor": "#FFFFFF",
      "borderColor": "#1D1D1F",
      "borderRadius": "80px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderRadius": "80px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6643a82fc46ca462b5ef98ff/66453df22ea2921011413923_logo-clau-black.svg",
    "favicon": "https://cdn.prod.website-files.com/6643a82fc46ca462b5ef98ff/66f1ace3cc6464a6b2a5ac08_favicon-32x32.png",
    "logoAlt": "Clau logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Real estate buyers and investors in Mexico"
  }
}