Clarum Brand Identity

A complete profile of Clarum's visual system — colors, typography, components, and personality — extracted from https://clarum.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://clarum.ai.

Typography

Each font links to its Google Fonts page where available.

• primary: ui-sans-serif
• heading: ui-sans-serif

ui-sans-serif Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Clarum's actual button styles.

Brand Personality

• Tone: modern
• Energy: medium
• Audience: professionals in private markets

Clarum Brand in the Wild

Image: clarum.ai
Source: clarum.ai

Image: clarum.ai
Source: clarum.ai

Image: app.clarum.ai
Source: app.clarum.ai

Image: clarum.ai
Source: clarum.ai

Image: clarum.ai
Source: clarum.ai

Image: clarum.ai
Source: clarum.ai

Frequently Asked Questions

What is Clarum's primary brand color?
Clarum's primary brand color is #0008ED. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Clarum use?
Clarum uses ui-sans-serif as the primary typeface across body and headings.

Does Clarum use a light or dark theme?
Clarum's primary site uses a light color scheme, with a background of #FDFDFD.

Where can I find Clarum's logo?
Clarum's logo is available directly on their site (https://clarum.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://clarum.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clarum.

Methodology

Brand data on this page was extracted from https://clarum.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Clarum.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 44
    },
    {
      "family": "system-ui",
      "count": 44
    },
    {
      "family": "sans-serif",
      "count": 44
    },
    {
      "family": "Apple Color Emoji",
      "count": 44
    },
    {
      "family": "Segoe UI Emoji",
      "count": 44
    },
    {
      "family": "Segoe UI Symbol",
      "count": 44
    },
    {
      "family": "Noto Color Emoji",
      "count": 44
    }
  ],
  "colors": {
    "primary": "#0008ED",
    "accent": "#0008ED",
    "background": "#FDFDFD",
    "textPrimary": "#171717",
    "link": "#0008ED"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#171717",
      "textColor": "#FAFAFA",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F5",
      "textColor": "#171717",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://clarum.ai/logo/clarum-wordmark-dark.svg",
    "favicon": "https://clarum.ai/icon?bbb1341112578657",
    "ogImage": "https://clarum.ai/opengraph-image?201bf3ce778099fb",
    "logoHref": "/",
    "logoAlt": "Clarum"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals in private markets"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}