Clarm Brand Identity

A complete profile of Clarm's visual system — colors, typography, components, and personality — extracted from https://www.clarm.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.clarm.com.

• primary: #475569 (rgb(71, 85, 105))
• secondary: #1E293B (rgb(30, 41, 59))
• accent: #0F172A (rgb(15, 23, 42))
• background: #F7F8FB (rgb(247, 248, 251))
• textPrimary: #0F172A (rgb(15, 23, 42))
• link: #0F172A (rgb(15, 23, 42))

Typography

Each font links to its Google Fonts page where available.

• primary: Plus Jakarta Sans
• heading: Plus Jakarta Sans
  • Plus Jakarta Sans Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Clarm's actual button styles.

Button Primary

• background: #0F172A
• textColor: #FFFFFF
• borderRadius: 14px
• shadow: none

Button Secondary

• background: transparent
• textColor: #0F172A
• borderColor: #94A3B8
• borderRadius: 14px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Clarm Brand in the Wild

Image: clarm.com Source: clarm.com

Image: clarm.com Source: clarm.com

Image: cdn.prod.website-files.com Source: clarm.com

Image: vespa.ai Source: vespa.ai

Frequently Asked Questions

• What is Clarm's primary brand color? Clarm's primary brand color is #475569. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does Clarm use? Clarm uses #0F172A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does Clarm use? Clarm uses Plus Jakarta Sans as the primary typeface across body and headings.
• Does Clarm use a light or dark theme? Clarm's primary site uses a light color scheme, with a background of #F7F8FB.
• Where can I find Clarm's logo? Clarm's logo is available directly on their site (https://www.clarm.com). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated? This profile was extracted from https://www.clarm.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clarm.

Methodology

Brand data on this page was extracted from https://www.clarm.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Clarm.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#475569",
    "secondary": "#1E293B",
    "accent": "#0F172A",
    "background": "#F7F8FB",
    "textPrimary": "#0F172A",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0F172A",
      "textColor": "#FFFFFF",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#0F172A",
      "borderColor": "#94A3B8",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22w-8%20h-8%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22currentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M11.445%2021.832a1%201%200%200%200%201.11%200l9-6A.998.998%200%200%200%2021.8%2014.4l-9-12c-.377-.504-1.223-.504-1.6%200l-9%2012a1%201%200%200%200%20.245%201.432l9%206zM13%2019.131V6l6.565%208.754L13%2019.131zM11%206v13.131l-6.565-4.377L11%206z%22%20style%3D%22fill%3A%20rgb(30%2C%2041%2C%2059)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.clarm.com/icon.svg?icon.0b4fi~gl1.l.c.svg",
    "ogImage": "https://clarm.com/og-default.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  }
}