Clarion Brand Identity

A complete profile of Clarion's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #60584C
• secondary: #1A5663
• accent: #1A5663
• background: #F9F9F4
• textPrimary: #3C210C
• link: #3C210C

Typography

• primary: Geistvf — https://fonts.google.com/specimen/Geistvf
• heading: Moderat Serif Trial — https://fonts.google.com/specimen/Moderat+Serif+Trial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#1A5663, textColor=#60584C, borderRadius=0px, shadow=none
• buttonSecondary: background=#3C210C, textColor=#FDFCFB, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and organizations

Clarion Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Clarion | Automate phone based workflows with conversational AI
  • Image:
  • Source: https://www.clarionhealth.com/
• Redesigning the Patient Journey: From Intake to Follow-Up
  • Image:
  • Source: https://www.clarionhealth.com/post/redesigning-the-patient-journey-from-intake-to-follow-up
• Clarion | Automate phone based workflows with conversational AI
  • Image:
  • Source: https://www.clarionhealth.com/
• Clarion | Automate phone based workflows with conversational AI
  • Image:
  • Source: https://www.clarionhealth.com/
• Clarion | Automate phone based workflows with conversational AI
  • Image:
  • Source: https://www.clarionhealth.com/
• Clarion for Value-Based Care | Automate phone based workflows with conversational AI
  • Image:
  • Source: https://www.clarionhealth.com/use-case-value-based-care

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Geistvf",
 "role": "body"
 },
 {
 "family": "Moderat Serif Trial",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#60584C",
 "secondary": "#1A5663",
 "accent": "#1A5663",
 "background": "#F9F9F4",
 "textPrimary": "#3C210C",
 "link": "#3C210C"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Geistvf",
 "heading": "Moderat Serif Trial"
 },
 "fontStacks": {
 "heading": [
 "Moderat Serif Trial",
 "sans-serif"
 ],
 "body": [
 "Geistvf",
 "sans-serif"
 ],
 "paragraph": [
 "Geistvf",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "45.4px",
 "body": "14.4px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#1A5663",
 "textColor": "#60584C",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#3C210C",
 "textColor": "#FDFCFB",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/672129b642cb0117f4c53944/69835d41470b9c123ac0ff03_clarion-logo.svg",
 "favicon": "https://cdn.prod.website-files.com/672129b642cb0117f4c53944/69775227825216e81fc6c5bd_clarion-favicon-32pc.png",
 "ogImage": "https://cdn.prod.website-files.com/672129b642cb0117f4c53944/697a16a3c51f57617cc9c0f7_clarion-web-share.png",
 "logoHref": "/",
 "logoAlt": "Clarion Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #0 because it is visible, medium-sized, located at the top of the page, and matches the brand name 'Clarion'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Try it out",
 "reasoning": "Button #1 is the primary CTA because it uses the vibrant brand color #1A5663, which aligns with the site's branding and stands out as a call-to-action with the text 'Try it out'."
 },
 "secondary": {
 "index": 3,
 "text": "Schedule a demo",
 "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#3C210C) and offers a complementary action 'Schedule a demo'."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "healthcare professionals and organizations"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top of the page, and matches the brand name 'Clarion'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}