# Clarion Brand Identity

A complete profile of **Clarion**'s visual system — colors, typography, components, and personality — extracted from [https://clarionhealth.com](https://clarionhealth.com/). Built for designers, agents, and AI tools.

### Primary

#60584C

### Accent

#1A5663

### Body Font

Geistvf

### Heading

Moderat Serif Trial

## Color Palette

Brand palette extracted from https://clarionhealth.com.

- **Primary:**  
  - Hex: #60584C  
  - RGB: rgb(96, 88, 76)  
- **Secondary:**  
  - Hex: #1A5663  
  - RGB: rgb(26, 86, 99)  
- **Accent:**  
  - Hex: #1A5663  
  - RGB: rgb(26, 86, 99)  
- **Background:**  
  - Hex: #F9F9F4  
  - RGB: rgb(249, 249, 244)  
- **Text Primary:**  
  - Hex: #3C210C  
  - RGB: rgb(60, 33, 12)  
- **Link:**  
  - Hex: #3C210C  
  - RGB: rgb(60, 33, 12)

## Typography

Each font links to its Google Fonts page where available.

- **Primary:**  
  - Geistvf  
  - [Google Fonts →](https://fonts.google.com/specimen/Geistvf)  
- **Heading:**  
  - Moderat Serif Trial  
  - [Google Fonts →](https://fonts.google.com/specimen/Moderat+Serif+Trial)  
  - Font Stack: Moderat Serif Trial, sans-serif

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Clarion's actual button styles.

### Button Primary

- Background: #1A5663  
- Text Color: #60584C  
- Border Radius: 0px  
- Shadow: none

### Button Secondary

- Background: #3C210C  
- Text Color: #FDFCFB  
- Border Radius: 12px  
- Shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** healthcare professionals and organizations

## Clarion Brand in the Wild

Image Source: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/672129b642cb0117f4c53944/6983786000334c38809c44b3_hero-primary-care.webp)

Image Source: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/67efc9fc23495c07c7cad720/68a852bf79bced1e8b9f55c6_blog-image.png)

Image Source: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/672129b642cb0117f4c53944/6983785efdda5493ba0fc808_hero-opthalmology.webp)

Image Source: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/672129b642cb0117f4c53944/6983785e7544cc4eacd146b7_hero-dermatology.webp)

Image Source: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/672129b642cb0117f4c53944/6983785f0ec9a14be222884b_hero-orthopaedics.webp)

Image Source: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/672129b642cb0117f4c53944/695d5bce3133e8928ea1eb92_hero-value-based%402x.jpg)

## Frequently Asked Questions

- **What is Clarion's primary brand color?**  
  - Clarion's primary brand color is #60584C. It anchors the visual identity across their website, product UI, and marketing materials.  
- **What accent color does Clarion use?**  
  - Clarion uses #1A5663 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.  
- **What font does Clarion use?**  
  - Clarion uses Geistvf for body text and Moderat Serif Trial for headings. Fonts were detected on https://clarionhealth.com as part of their live design system.  
- **Does Clarion use a light or dark theme?**  
  - Clarion's primary site uses a light color scheme, with a background of #F9F9F4.  
- **Where can I find Clarion's logo?**  
  - Clarion's logo is available directly on their site (https://clarionhealth.com). The current logo URL is included in the machine-readable JSON profile linked above.  
- **How was this brand profile generated?**  
  - This profile was extracted from https://clarionhealth.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clarion.

## Methodology

Brand data on this page was extracted from [https://clarionhealth.com](https://clarionhealth.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Clarion.