Clarion Brand Identity

A complete profile of Clarion's visual system — colors, typography, components, and personality — extracted from https://clarionhealth.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/clarion
• Machine-readable JSON: https://characterquilt.com/branding/clarion.json
• Per-page llms.txt: https://characterquilt.com/branding/clarion/llms.txt

Quick Facts

Color Palette

• primary: #60584C
• secondary: #1A5663
• accent: #1A5663
• background: #F9F9F4
• textPrimary: #3C210C
• link: #3C210C

Typography

• primary: Geistvf — https://fonts.google.com/specimen/Geistvf
• heading: Moderat Serif Trial — https://fonts.google.com/specimen/Moderat+Serif+Trial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#1A5663, textColor=#60584C, borderRadius=0px, shadow=none
• buttonSecondary: background=#3C210C, textColor=#FDFCFB, borderRadius=12px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and organizations

Clarion Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Clarion | Automate phone based workflows with conversational AI
  • Image:
  • Source: Link
• Redesigning the Patient Journey: From Intake to Follow-Up
  • Image:
  • Source: Link
• Clarion | Automate phone based workflows with conversational AI
  • Image:
  • Source: Link
• Clarion | Automate phone based workflows with conversational AI
  • Image:
  • Source: Link
• Clarion | Automate phone based workflows with conversational AI
  • Image:
  • Source: Link
• Clarion for Value-Based Care | Automate phone based workflows with conversational AI
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Here are instructions to follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geistvf",
      "role": "body"
    },
    {
      "family": "Moderat Serif Trial",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#60584C",
    "secondary": "#1A5663",
    "accent": "#1A5663",
    "background": "#F9F9F4",
    "textPrimary": "#3C210C",
    "link": "#3C210C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geistvf",
      "heading": "Moderat Serif Trial"
    },
    "fontStacks": {
      "heading": [
        "Moderat Serif Trial",
        "sans-serif"
      ],
      "body": [
        "Geistvf",
        "sans-serif"
      ],
      "paragraph": [
        "Geistvf",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "45.4px",
      "body": "14.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A5663",
      "textColor": "#60584C",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3C210C",
      "textColor": "#FDFCFB",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/672129b642cb0117f4c53944/69835d41470b9c123ac0ff03_clarion-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/672129b642cb0117f4c53944/69775227825216e81fc6c5bd_clarion-favicon-32pc.png",
    "ogImage": "https://cdn.prod.website-files.com/672129b642cb0117f4c53944/697a16a3c51f57617cc9c0f7_clarion-web-share.png"
  }
}