Clari Brand Identity

A complete profile of Clari's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #00D7B8
• secondary: #71FFEB
• accent: #00D7B8
• background: #FEFEFE
• textPrimary: #000000
• link: #0280FF

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Maison Neue — https://fonts.google.com/specimen/Maison+Neue

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#00D7B8, textColor=#000000, borderColor=#71FFEB, borderRadius=35px, shadow=none
• buttonSecondary: background=#0280FF, textColor=#FFFFFF, borderColor=#0280FF, borderRadius=35px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

Clari Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Product Tour: Folloze in 5 | clari.com
  • Image:
  • Source: Product Tour Link
• Combining the Power of Data and Instinct: How Revenue Leaders Level up Their Organizations | Clari
  • Image:
  • Source: Data and Instinct Link
• How to Combine Conversational Intelligence & Revenue Cadences | Clari
  • Image:
  • Source: Conversational Intelligence Link
• Events | Clari
  • Image:
  • Source: Events Link
• Focus Your Sales Capacity on Healthy Revenue | Clari
  • Image:
  • Source: Healthy Revenue Link
• Why Clari | Clari
  • Image:
  • Source: Why Clari Link

Working with these fonts

Not found on Google Fonts? Here's a guide:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate to capture font URLs and CSS declarations.
4. Save font files locally.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Maison Neue",
   "role": "heading"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#00D7B8",
  "secondary": "#71FFEB",
  "accent": "#00D7B8",
  "background": "#FEFEFE",
  "textPrimary": "#000000",
  "link": "#0280FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica Neue",
   "heading": "Maison Neue"
  },
  "fontStacks": {
   "heading": [
    "Faktum W05 Con Bold"
   ],
   "body": [
    "Helvetica Neue",
    "Helvetica",
    "Roboto",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Helvetica Neue",
    "Helvetica",
    "Roboto",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "45px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#00D7B8",
   "textColor": "#000000",
   "borderColor": "#71FFEB",
   "borderRadius": "35px",
   "borderRadiusCorners": {
    "topLeft": "35px",
    "topRight": "35px",
    "bottomRight": "35px",
    "bottomLeft": "35px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0280FF",
   "textColor": "#FFFFFF",
   "borderColor": "#0280FF",
   "borderRadius": "35px",
   "borderRadiusCorners": {
    "topLeft": "35px",
    "topRight": "35px",
    "bottomRight": "35px",
    "bottomLeft": "35px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.clari.com/Static/img/logo-white.svg",
  "favicon": "https://www.clari.com/Static/img/favicon.ico",
  "ogImage": "https://www.clari.com/globalassets/homepage/meta-image.png",
  "logoHref": "/",
  "logoAlt": "Clari"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "enterprise businesses"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}