Clado Brand Identity

A complete profile of Clado's visual system — colors, typography, components, and personality — extracted from https://clado.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://clado.ai.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Clado's actual button styles.

Input

input

• background: transparent
• textColor: #0A0A0A
• borderColor: null
• borderRadius: 0px
• shadow: none

Button Primary

buttonPrimary

• background: #F5F5F5
• textColor: #171717
• borderRadius: 6px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

Button Secondary

buttonSecondary

• background: #000000
• textColor: #FFFFFF
• borderRadius: 6px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech professionals

Frequently Asked Questions

• What is Clado's primary brand color?
  Clado's primary brand color is #3B82F6. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Clado use?
  Clado uses #0000FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Clado use?
  Clado uses Roboto as the primary typeface across body and headings.

• Does Clado use a light or dark theme?
  Clado's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Clado's logo?
  Clado's logo is available directly on their site (https://clado.ai). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://clado.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clado.

Methodology

Brand data on this page was extracted from https://clado.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Clado.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3B82F6",
    "accent": "#0000FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "serif"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Open Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#0A0A0A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F5F5F5",
      "textColor": "#171717",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.clado.ai/_next/static/media/logo.607987f5.svg",
    "favicon": "https://www.clado.ai/favicon.ico",
    "ogImage": "http://clado.ai/clado-thumbnail.png",
    "logoHref": "/",
    "logoAlt": "Clado"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}