Clad Brand Identity

A complete profile of Clad's visual system — colors, typography, components, and personality — extracted from https://withclad.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://withclad.com/.
primary: #6B7280
secondary: #1E293B
accent: #111827
background: #F9FAFB
textPrimary: #111827
link: #111827

Typography

Each font links to its Google Fonts page where available.

primary: GeistSans
heading: GeistSans

GeistSans Google Fonts →

UI Components

Live previews rendered using Clad's actual button styles.

Input

• background: #FFFFFF
• textColor: #111827
• borderColor: #D1D5DB
• borderRadius: 9999px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Button Primary

• background: #111827
• textColor: #FFFFFF
• borderRadius: 9999px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #111827
• borderColor: #E5E7EB
• borderRadius: 9999px
• shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: construction professionals and project managers

Clad Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: apexure.com

Source: digital.library.unt.edu

Source: pac-clad.com

Source: digital.library.unt.edu

Frequently Asked Questions

What is Clad's primary brand color?

Clad's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Clad use?

Clad uses #111827 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Clad use?

Clad uses GeistSans as the primary typeface across body and headings.

Does Clad use a light or dark theme?

Clad's primary site uses a light color scheme, with a background of #F9FAFB.

Where can I find Clad's logo?

Clad's logo is available directly on their site (https://withclad.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://withclad.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clad.

Methodology

Brand data on this page was extracted from https://withclad.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.