# Ciro Brand Identity

A complete profile of **Ciro**'s visual system — colors, typography, components, and personality — extracted from https://www.ciro.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ciro
- Machine-readable JSON: https://characterquilt.com/branding/ciro.json
- Per-page llms.txt: https://characterquilt.com/branding/ciro/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #63594C |
| Accent | #FCF9F5 |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Display |

## Color Palette

- primary: #63594C
- secondary: #524739
- accent: #FCF9F5
- background: #FCF9F5
- textPrimary: #31231B
- link: #31231B

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Display — https://fonts.google.com/specimen/Plus+Jakarta+Display

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#FCF9F5, textColor=#FFFFFF, borderRadius=32px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
- buttonSecondary: background=#FFFFFF, textColor=#31231B, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Ciro Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Ciro — More pipeline. Less work.**  
  - Image:   
  - Source: [Ciro](https://ciro.io/)  
- **How Many Florists Are In The US? (2024)**  
  - Image:   
  - Source: [How Many Florists Are In The US?](https://www.ciro.io/blogs/how-many-florists-are-in-the-us-2024)  
- **Ciro — More pipeline. Less work.**  
  - Image:   
  - Source: [Ciro](https://ciro.io/)  
- **How Many Florists Are In The US? (2024)**  
  - Image:   
  - Source: [How Many Florists Are In The US?](https://www.ciro.io/blogs/how-many-florists-are-in-the-us-2024)  
- **How Many Florists Are In The US? (2024)**  
  - Image:   
  - Source: [How Many Florists Are In The US?](https://www.ciro.io/blogs/how-many-florists-are-in-the-us-2024)  
- **How Many Florists Are In The US? (2024)**  
  - Image:   
  - Source: [How Many Florists Are In The US?](https://www.ciro.io/blogs/how-many-florists-are-in-the-us-2024)

## Working with these fonts

Not found on Google Fonts?  
CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#63594C",
    "secondary": "#524739",
    "accent": "#FCF9F5",
    "background": "#FCF9F5",
    "textPrimary": "#31231B",
    "link": "#31231B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Display"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Display",
        "Plus Jakarta Sans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60.75px",
      "h2": "48.006px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FCF9F5",
      "textColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#31231B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.ciro.io/ciro_logo.png",
    "favicon": "https://www.ciro.io/icons/ciro-icon.svg",
    "ogImage": "https://ciro.io/og-image.png",
    "logoHref": "/",
    "logoAlt": "Ciro"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage. The alt text matches the brand name 'Ciro', making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 has a vibrant red/orange gradient background, which is distinct and eye-catching, making it suitable as the primary CTA. The text 'Book a Demo' is action-oriented, further supporting its role as the primary button."
    },
    "secondary": {
      "index": 2,
      "text": "Priya NairVP Marketing · KaleidoscopeCampaign targeting at Kaleidoscope",
      "reasoning": "Button #2 has a white background, contrasting with the primary button's vibrant color. It is less prominent, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage. The alt text matches the brand name 'Ciro', making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```