ciro.json

Ciro Brand Identity

A complete profile of Ciro's visual system — colors, typography, components, and personality — extracted from https://www.ciro.io/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #63594C
Accent #FCF9F5
Body Font Plus Jakarta Sans
Heading Font Plus Jakarta Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Ciro Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts?
CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#63594C",
    "secondary": "#524739",
    "accent": "#FCF9F5",
    "background": "#FCF9F5",
    "textPrimary": "#31231B",
    "link": "#31231B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Display"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Display",
        "Plus Jakarta Sans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60.75px",
      "h2": "48.006px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FCF9F5",
      "textColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#31231B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.ciro.io/ciro_logo.png",
    "favicon": "https://www.ciro.io/icons/ciro-icon.svg",
    "ogImage": "https://ciro.io/og-image.png",
    "logoHref": "/",
    "logoAlt": "Ciro"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage. The alt text matches the brand name 'Ciro', making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 has a vibrant red/orange gradient background, which is distinct and eye-catching, making it suitable as the primary CTA. The text 'Book a Demo' is action-oriented, further supporting its role as the primary button."
    },
    "secondary": {
      "index": 2,
      "text": "Priya NairVP Marketing · KaleidoscopeCampaign targeting at Kaleidoscope",
      "reasoning": "Button #2 has a white background, contrasting with the primary button's vibrant color. It is less prominent, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage. The alt text matches the brand name 'Ciro', making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}