Circumvent Brand Identity

A complete profile of Circumvent's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #B46640
• accent: #3B58B8
• background: #FFFFFF
• textPrimary: #2F2E2E
• link: #3B58B8

Typography

• primary: Avenir LT W01 35 Light — Link
• heading: Avenir LT W01 85 Heavy — Link

Visual Assets

• Logo:
• Favicon: Favicon

UI Components

• buttonPrimary: background=#3B58B8, textColor=#0000EE, borderRadius=0px, shadow=none
• buttonSecondary: background=#B46640, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and researchers

Circumvent Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• • Source: Circumvent
• • Source: Circumvent
• • Source: Circumvent
• • Source: Circumvent
• • Source: Circumvent
• • Source: Circumvent

Working with these fonts

Not found on Google Fonts? Instructions for use:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around to load specific fonts.
4. Save the font files locally from the captured URLs.
5. View the page's CSS and adjust the @font-face declarations accordingly.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Avenir LT W01 35 Light",
   "role": "body"
  },
  {
   "family": "Avenir LT W01 85 Heavy",
   "role": "heading"
  },
  {
   "family": "DIN Next W01 Light",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#B46640",
  "accent": "#3B58B8",
  "background": "#FFFFFF",
  "textPrimary": "#2F2E2E",
  "link": "#3B58B8"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Avenir LT W01 35 Light",
   "heading": "Avenir LT W01 85 Heavy"
  },
  "fontStacks": {
   "heading": [
    "avenir-lt-w01_85-heavy1475544",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "avenir-lt-w01_35-light1475496",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "33px",
   "h2": "33px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#3B58B8",
   "textColor": "#0000EE",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#B46640",
   "textColor": "#000000",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://static.wixstatic.com/media/8cf47c_e286387e91c748aab201e7933ddc0caf~mv2.png/v1/fill/w_200,h_52,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Circumvent_Logo-01.png",
  "favicon": "https://static.parastorage.com/client/pfavico.ico",
  "ogImage": null,
  "logoAlt": "Circumvent_Logo-01.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare professionals and researchers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}