circumvent.json

Circumvent Brand Identity

A complete profile of Circumvent's visual system — colors, typography, components, and personality — extracted from https://www.circumventpharmaceuticals.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #B46640
Accent #3B58B8
Body Font Avenir LT W01 35 Light
Heading Font Avenir LT W01 85 Heavy

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and researchers

Circumvent Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir LT W01 35 Light",
      "role": "body"
    },
    {
      "family": "Avenir LT W01 85 Heavy",
      "role": "heading"
    },
    {
      "family": "DIN Next W01 Light",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#B46640",
    "accent": "#3B58B8",
    "background": "#FFFFFF",
    "textPrimary": "#2F2E2E",
    "link": "#3B58B8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir LT W01 35 Light",
      "heading": "Avenir LT W01 85 Heavy"
    },
    "fontStacks": {
      "heading": [
        "avenir-lt-w01_85-heavy1475544",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "avenir-lt-w01_35-light1475496",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "33px",
      "h2": "33px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3B58B8",
      "textColor": "#0000EE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#B46640",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.wixstatic.com/media/8cf47c_e286387e91c748aab201e7933ddc0caf~mv2.png/v1/fill/w_200,h_52,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Circumvent_Logo-01.png",
    "favicon": "https://static.parastorage.com/client/pfavico.ico",
    "ogImage": null,
    "logoAlt": "Circumvent_Logo-01.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page context.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Contact Us",
      "reasoning": "Button #0 with text 'Contact Us' uses a vibrant blue color (#3B58B8), which is a common choice for primary CTAs due to its visibility and action-oriented text."
    },
    "secondary": {
      "index": 1,
      "text": "Download File",
      "reasoning": "Button #1 with text 'Download File' uses a distinct red/orange color (#B46640), making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand inferred from the URL and page context.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}