Circular Brand: Colors, Fonts, Logo & Visual Identity

Circular Brand Identity

A complete profile of Circular's visual system — colors, typography, components, and personality — extracted from https://www.nowcircular.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.nowcircular.com.

primary: #EA2F5D
- rgb(234, 47, 93)
secondary: #501EC4
- rgb(80, 30, 196)
accent: #EA2F5D
- rgb(234, 47, 93)
background: #FFFFFF
- rgb(255, 255, 255)
textPrimary: #190644
- rgb(25, 6, 68)
link: #190644
- rgb(25, 6, 68)

Typography

Each font links to its Google Fonts page where available.

primary: Lexend Deca
Lexend Deca Google Fonts →
heading: Lexend Deca
Lexend Deca Google Fonts → Lexend Deca, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Circular's actual button styles.

Button Primary

buttonPrimary
- background: #EA2F5D
- textColor: #FFFFFF
- borderRadius: 5px
- shadow: none

Button Secondary

buttonSecondary
- background: #FFFFFF
- textColor: #501EC4
- borderRadius: 0px
- shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: environmentally conscious consumers and businesses

Circular Brand in the Wild

Image source: cdn.prod.website-files.com
Source: nowcircular.com

Frequently Asked Questions

What is Circular's primary brand color?
Circular's primary brand color is #EA2F5D. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Circular use?
Circular uses Lexend Deca as the primary typeface across body and headings.
Does Circular use a light or dark theme?
Circular's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Circular's logo?
Circular's logo is available directly on their site (https://www.nowcircular.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.nowcircular.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Circular.

Methodology

Brand data on this page was extracted from https://www.nowcircular.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.