CircuitLab Brand Identity

A complete profile of CircuitLab's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4A5B68
• secondary: #5BB75B
• accent: #5BB75B
• background: #FFFFFF
• textPrimary: #0088CC
• link: #0088CC

Typography

• primary: Helvetica Neue — Google Fonts
• heading: Palatino Linotype — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#FFFFFF, borderColor=#111111, borderRadius=6px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 2px 0px inset, rgba(255, 255, 255, 0.15) 0px 1px 0px 0px
• buttonPrimary: background=#5BB75B, textColor=#FFFFFF, borderColor=#E6E6E6, borderRadius=6px, shadow=rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: engineers and electronics enthusiasts

CircuitLab Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blog - CircuitLab
  • Image:
  • Source: Link
• Blog - CircuitLab
  • Image:
  • Source: Link
• Documentation - CircuitLab
  • Image:
  • Source: Link
• CircuitLab Conquering Classrooms - Blog - CircuitLab
  • Image:
  • Source: Link
• CircuitLab in Google's Chrome Web Store - Blog - CircuitLab
  • Image:
  • Source: Link
• Basic Math, TRMS, AVG, Mean - CircuitLab Support Forum - CircuitLab
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions for downloading the fonts if you have permission:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page.
4. For each captured font URL: save the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Helvetica Neue",
 "role": "body"
 },
 {
 "family": "Palatino Linotype",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#4A5B68",
 "secondary": "#5BB75B",
 "accent": "#5BB75B",
 "background": "#FFFFFF",
 "textPrimary": "#0088CC",
 "link": "#0088CC"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica Neue",
 "heading": "Palatino Linotype"
 },
 "fontStacks": {
 "heading": [
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "44px",
 "h2": "24px",
 "body": "13px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#FFFFFF",
 "borderColor": "#111111",
 "borderRadius": "6px",
 "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 2px 0px inset, rgba(255, 255, 255, 0.15) 0px 1px 0px 0px"
 },
 "buttonPrimary": {
 "background": "#5BB75B",
 "textColor": "#FFFFFF",
 "borderColor": "#E6E6E6",
 "borderRadius": "6px",
 "shadow": "rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
 }
 },
 "images": {
 "logo": "https://www.circuitlab.com/assets/images/topbar_logo_60_2x.png",
 "favicon": "https://www.circuitlab.com/assets/images/favicon.png",
 "ogImage": "https://www.circuitlab.com/assets/images/og_logo.png",
 "logoHref": "/",
 "logoAlt": "CircuitLab"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "engineers and electronics enthusiasts"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}