Circleback Brand Identity

A complete profile of Circleback's visual system — colors, typography, components, and personality — extracted from https://circleback.ai. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/circleback
• Machine-readable JSON: https://characterquilt.com/branding/circleback.json
• Per-page llms.txt: https://characterquilt.com/branding/circleback/llms.txt

Quick Facts

Color Palette

• primary: #EA5143
• accent: #FF4F19
• background: #FFFFFF
• textPrimary: #FF4F19
• link: #FF4F19

Typography

• primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
• heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

Visual Assets

• Logo:
• Favicon: Favicon
• Social card (og:image): og:image

UI Components

• buttonPrimary: background=#FF4F19, textColor=#000000, borderRadius=32px, shadow=none
• buttonSecondary: background=#333333, textColor=#000000, borderRadius=32px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

Circleback Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 更新会議のためのノートの取り方 - Circleback
  • Image:
  • Source: Link
• Blog - Circleback
  • Image:
  • Source: Link
• デスクトップアプリ - Circleback
  • Image:
  • Source: Link
• Blog - Circleback
  • Image:
  • Source: Link
• Transcribe Voice Memos recordings on iPhone
  • Image:
  • Source: Link
• Blog - Circleback
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EA5143",
    "accent": "#FF4F19",
    "background": "#FFFFFF",
    "textPrimary": "#FF4F19",
    "link": "#FF4F19"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "82px",
      "h2": "51px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF4F19",
      "textColor": "#000000",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#333333",
      "textColor": "#000000",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/0mrjN6B2jCUXgXcmLrL4EpZLvI.png?width=2648&height=494",
    "favicon": "https://framerusercontent.com/images/vPHcF8ebAE3V4agsiVIp80vENLQ.png",
    "ogImage": "https://framerusercontent.com/assets/93yaxSpcC390czhFVCzOWu8zU.png",
    "logoHref": "./"
  }
}