Circle Brand Identity

A complete profile of Circle's visual system — colors, typography, components, and personality — extracted from https://circle.so/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://circle.so/.

• primary: #87879A
• secondary: #E0EAFC
• accent: #E0EAFC
• background: #FFFFFF
• textPrimary: #0F0F35
• link: #0F0F35

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
  Inter Google Fonts →
• heading: Inter
  Inter Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M68.9876%2056.2601H58.7332V16.8479H68.9876V56.2601Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M86.892%2037.1445V56.2601H76.6376V16.8479H86.0805V24.4499C87.556%2021.9405%2089.6954%2019.9724%2092.4988%2018.5455C95.3022%2017.1186%2098.2777%2016.4051%20101.425%2016.4051V27.0331C98.5728%2026.8363%2096.0399%2026.9839%2093.8267%2027.4759C91.6627%2027.9188%2089.9659%2028.9274%2088.7364%2030.502C87.5068%2032.0273%2086.892%2034.2414%2086.892%2037.1445Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M121.587%2056.9981C117.8%2056.9981%20114.456%2056.1371%20111.554%2054.415C108.702%2052.6928%20106.464%2050.2818%20104.841%2047.182C103.218%2044.0822%20102.406%2040.5395%20102.406%2036.554C102.406%2032.6177%20103.218%2029.1243%20104.841%2026.0736C106.513%2022.9738%20108.8%2020.5382%20111.702%2018.7669C114.603%2016.9956%20117.899%2016.1099%20121.587%2016.1099C124.981%2016.1099%20128.055%2016.8479%20130.809%2018.3241C133.563%2019.751%20135.801%2021.7929%20137.522%2024.4499C139.244%2027.0577%20140.301%2030.1329%20140.695%2033.6756H129.924C129.678%2031.0678%20128.792%2029.0013%20127.268%2027.4759C125.792%2025.9506%20123.899%2025.188%20121.587%2025.188C119.817%2025.188%20118.267%2025.6554%20116.94%2026.5903C115.661%2027.5251%20114.653%2028.829%20113.915%2030.502C113.226%2032.1749%20112.882%2034.1922%20112.882%2036.554C112.882%2038.8666%20113.226%2040.8839%20113.915%2042.6061C114.653%2044.3282%20115.661%2045.6567%20116.94%2046.5916C118.267%2047.4772%20119.817%2047.9201%20121.587%2047.9201C123.948%2047.9201%20125.842%2047.182%20127.268%2045.7059C128.743%2044.1806%20129.629%2042.0894%20129.924%2039.4324H140.695C140.35%2043.0243%20139.317%2046.1487%20137.596%2048.8057C135.875%2051.4135%20133.661%2053.4309%20130.956%2054.8578C128.251%2056.2847%20125.128%2056.9981%20121.587%2056.9981Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M156.131%2056.2601H145.803V3.26773L156.131%203.26773V56.2601Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M180.967%2056.9243C177.032%2056.9243%20173.565%2056.0879%20170.565%2054.415C167.614%2052.6928%20165.327%2050.2818%20163.704%2047.182C162.081%2044.0822%20161.269%2040.4903%20161.269%2036.4064C161.269%2032.4701%20162.105%2028.9767%20163.777%2025.926C165.45%2022.8754%20167.761%2020.489%20170.712%2018.7669C173.663%2016.9956%20177.032%2016.1099%20180.819%2016.1099C183.917%2016.1099%20186.721%2016.7003%20189.229%2017.8812C191.787%2019.0129%20193.926%2020.6366%20195.647%2022.7524C197.369%2024.8681%20198.598%2027.3283%20199.336%2030.1329C200.074%2032.8883%20200.197%2035.8652%20199.705%2039.0634H167.319V32.5685H188.86C188.762%2029.8131%20187.95%2027.6482%20186.426%2026.0736C184.95%2024.4499%20183.008%2023.6381%20180.598%2023.6381C178.68%2023.6381%20177.057%2024.1301%20175.729%2025.1142C174.401%2026.0982%20173.368%2027.5497%20172.63%2029.4687C171.942%2031.3384%20171.597%2033.651%20171.597%2036.4064C171.597%2039.1126%20171.942%2041.4006%20172.63%2043.2703C173.319%2045.1401%20174.352%2046.567%20175.729%2047.551C177.106%2048.5351%20178.778%2049.0272%20180.745%2049.0272C183.008%2049.0272%20184.877%2048.4859%20186.352%2047.4034C187.827%2046.3209%20188.86%2044.8202%20189.45%2042.9013H199.631C198.5%2047.3296%20196.311%2050.7739%20193.065%2053.2341C189.819%2055.6943%20185.786%2056.9243%20180.967%2056.9243Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M70.5386%207.01152C70.5386%209.02888%2069.8992%2010.7018%2068.6205%2012.0303C67.3418%2013.3096%2065.6942%2013.9492%2063.6777%2013.9492C61.6613%2013.9492%2059.9891%2013.3096%2058.6611%2012.0303C57.3824%2010.7018%2056.743%209.02888%2056.743%207.01152C56.743%204.94497%2057.3824%203.27205%2058.6611%201.99275C59.9891%200.664252%2061.6613%200%2063.6777%200C65.6942%200%2067.3418%200.664252%2068.6205%201.99275C69.8992%203.27205%2070.5386%204.94497%2070.5386%207.01152Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Circle's actual button styles.

• Input
  background: #FFFFFF
  textColor: #0A0A0A
  borderColor: null
  borderRadius: 9999px
  shadow: none

• Button Primary
  background: #FFFFFF
  textColor: #FAFAFA
  borderRadius: 9999px
  shadow: none

• Button Secondary
  background: #E0EAFC
  textColor: #0A0A0A
  borderRadius: 9999px
  shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: community managers and online platform users

Circle Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Source: discover.circle.so

Source: circle.so

Source: fundraisingtransformed.circle.so

Source: circle.so

Frequently Asked Questions

• What is Circle's primary brand color?
  Circle's primary brand color is #87879A. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Circle use?
  Circle uses #E0EAFC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Circle use?
  Circle uses Inter as the primary typeface across body and headings.

• Does Circle use a light or dark theme?
  Circle's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Circle's logo?
  Circle's logo is available directly on their site (https://circle.so/).

• How was this brand profile generated?
  This profile was extracted from https://circle.so/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Circle.

Methodology

Brand data on this page was extracted from https://circle.so/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Circle.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.