# Circle Medical Brand Identity

A complete profile of **Circle Medical**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field       | Value     |
|-------------|-----------|
| Primary     | #0C70E9  |
| Accent      | #0C70E9  |
| Body Font   | Avenir Next |
| Heading Font | Avenir Next |

## Color Palette

- primary: #0C70E9
- secondary: #99A1AF
- accent: #0C70E9
- background: #FFFFFF
- textPrimary: #15191E
- link: #5E6E82

## Typography

- primary: Avenir Next — https://fonts.google.com/specimen/Avenir+Next
- heading: Avenir Next — https://fonts.google.com/specimen/Avenir+Next

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#0C70E9, textColor=#FFFFFF, borderColor=#0C70E9, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0C70E9, borderColor=#E5E7EB, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking online medical services

## Circle Medical Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **McKinney, Texas (TX) Family Doctor's Office Location | Circle Medical**
  - Image: 
  - Source: https://www.circlemedical.com/locations/texas-mckinney
- **In Circulation | Circle Medical Blog**
  - Image: 
  - Source: https://www.circlemedical.com/blog
- **Columbia, South Carolina (SC) Family Doctor's Office Location | Circle Medical**
  - Image: 
  - Source: https://www.circlemedical.com/locations/south-carolina-columbia
- **In Circulation | Circle Medical Blog**
  - Image: 
  - Source: https://www.circlemedical.com/blog
- **Des Moines, Iowa (IA) Family Doctor's Office Location | Circle Medical**
  - Image: 
  - Source: https://www.circlemedical.com/locations/iowa-des-moines
- **Healthy Relationships and Mental Health | Circle Medical**
  - Image: 
  - Source: https://www.circlemedical.com/blog-post/mental-health-and-relationships

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Avenir Next",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0C70E9",
  "secondary": "#99A1AF",
  "accent": "#0C70E9",
  "background": "#FFFFFF",
  "textPrimary": "#15191E",
  "link": "#5E6E82"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Avenir Next",
   "heading": "Avenir Next"
  },
  "fontStacks": {
   "heading": [
    "Avenir Next",
    "sans-serif"
   ],
   "body": [
    "Avenir Next",
    "sans-serif"
   ],
   "paragraph": [
    "Avenir Next",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "44px",
   "h2": "24px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0C70E9",
   "textColor": "#FFFFFF",
   "borderColor": "#0C70E9",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0C70E9",
   "borderColor": "#E5E7EB",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.circlemedical.com/_image?href=%2F_astro%2Flogo.B6HQVoip.webp&w=190&h=35",
  "favicon": "https://www.circlemedical.com/favicon.ico",
  "ogImage": "https://www.circlemedical.com/sitting-area.webp",
  "logoHref": "/",
  "logoAlt": "Circle Medical logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "Individuals seeking online medical services"
 }
}
```