circle medical.json

Circle Medical Brand Identity

A complete profile of Circle Medical's visual system — colors, typography, components, and personality — extracted from https://circlemedical.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0C70E9
Accent #0C70E9
Body Font Avenir Next
Heading Font Avenir Next

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking online medical services

Circle Medical Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir Next",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0C70E9",
    "secondary": "#99A1AF",
    "accent": "#0C70E9",
    "background": "#FFFFFF",
    "textPrimary": "#15191E",
    "link": "#5E6E82"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir Next",
      "heading": "Avenir Next"
    },
    "fontStacks": {
      "heading": [
        "Avenir Next",
        "sans-serif"
      ],
      "body": [
        "Avenir Next",
        "sans-serif"
      ],
      "paragraph": [
        "Avenir Next",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0C70E9",
      "textColor": "#FFFFFF",
      "borderColor": "#0C70E9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0C70E9",
      "borderColor": "#E5E7EB",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.circlemedical.com/_image?href=%2F_astro%2Flogo.B6HQVoip.webp&w=190&h=35",
    "favicon": "https://www.circlemedical.com/favicon.ico",
    "ogImage": "https://www.circlemedical.com/sitting-area.webp",
    "logoHref": "/",
    "logoAlt": "Circle Medical logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Circle Medical'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book appointment",
      "reasoning": "Button #11 has a vibrant blue background (#0C70E9), which matches the brand's primary color and is action-oriented with the text 'Book appointment'. This makes it the primary CTA."
    },
    "secondary": {
      "index": 7,
      "text": "View our 20+ clinics",
      "reasoning": "Button #0 has a white background (#FFFFFF) and is less prominent, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals seeking online medical services"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Circle Medical'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}