# Circa Brand Identity

A complete profile of **Circa**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field       | Value    |
|-------------|----------|
| Primary     | #5E5BFF  |
| Accent      | #5E5BFF  |
| Body Font   | Inter    |
| Heading Font | Poppins  |

## Color Palette

- primary: #5E5BFF
- secondary: #625D7B
- accent: #5E5BFF
- background: #FFFFFF
- textPrimary: #1E1843
- link: #1E1843

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#5E5BFF, textColor=#FFFFFF, borderColor=#5E5BFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1E1843, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: event planners and organizers

## Circa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider**  
  - Image: 
  - Source: [Link](https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2)  
- **Budgeting For In-Person Marketing Events – 5 Expenses Marketers Forget**  
  - Image: 
  - Source: [Link](https://www.circa.co/blog/budgeting-for-in-person-marketing-events-5-expenses-marketers-forget)  
- **To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider**  
  - Image: 
  - Source: [Link](https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2)  
- **The Circa Blog**  
  - Image: 
  - Source: [Link](https://www.circa.co/blog?tag=CRM)  
- **To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider**  
  - Image: 
  - Source: [Link](https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2)  
- **Budgeting For In-Person Marketing Events – 5 Expenses Marketers Forget**  
  - Image: 
  - Source: [Link](https://www.circa.co/blog/budgeting-for-in-person-marketing-events-5-expenses-marketers-forget)

## Working with these fonts

Not found on Google Fonts? Instructions you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "heading"
  },
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#5E5BFF",
  "secondary": "#625D7B",
  "accent": "#5E5BFF",
  "background": "#FFFFFF",
  "textPrimary": "#1E1843",
  "link": "#1E1843"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "sans-serif"
   ],
   "body": [
    "Poppins",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "92px",
   "h2": "64px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#5E5BFF",
   "textColor": "#FFFFFF",
   "borderColor": "#5E5BFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#1E1843",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a16ef66da53b312f0f32a7_Circa%20Logo.svg",
  "favicon": "https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a170fce052f2c95677ea2b_Circa%20Favicon.png",
  "ogImage": "https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/657b7c220fb20f24476fc307_OG.png",
  "logoHref": "/",
  "logoAlt": "Circa"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 1,
  "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circa'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Launch free trial",
   "reasoning": "Button #0 'Launch free trial' uses the vibrant brand color #5E5BFF, making it the most prominent CTA. The text is action-oriented, encouraging users to start using the platform."
  },
  "secondary": {
   "index": 2,
   "text": "Get started",
   "reasoning": "Button #2 'Get started' has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "event planners and organizers"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 1,
    "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circa'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```