# Circa Brand Identity

A complete profile of **Circa**'s visual system — colors, typography, components, and personality — extracted from http://www.circa.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/circa
- Machine-readable JSON: https://characterquilt.com/branding/circa.json
- Per-page llms.txt: https://characterquilt.com/branding/circa/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5E5BFF |
| Accent | #5E5BFF |
| Body Font | Inter |
| Heading Font | Poppins |

## Color Palette

- primary: #5E5BFF
- secondary: #625D7B
- accent: #5E5BFF
- background: #FFFFFF
- textPrimary: #1E1843
- link: #1E1843

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a16ef66da53b312f0f32a7_Circa%20Logo.svg
- Favicon: https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a170fce052f2c95677ea2b_Circa%20Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/657b7c220fb20f24476fc307_OG.png

## UI Components

- buttonPrimary: background=#5E5BFF, textColor=#FFFFFF, borderColor=#5E5BFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1E1843, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: event planners and organizers

## Circa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider**
  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a8089372a9249a973b13fd_6512d4a2cbbac0232a1307d6_60f44cca5d007bbc5d28fbe7_60eb04423e7d332df0ecf498_ddadsasd.jpeg
  - Source: https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2
- **Budgeting For In-Person Marketing Events – 5 Expenses Marketers Forget**
  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a807f283532ef317b583d6_652bd4e579cbf4ed0748d205_60f449cb7e9f03d080a3044d_60e9c9c6e195f8878b037dd3_60e4ad508c6fa89aff183107__DSC2349_3.jpeg
  - Source: https://www.circa.co/blog/budgeting-for-in-person-marketing-events-5-expenses-marketers-forget
- **To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider**
  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a808a2646541c1a9870fbc_6512d4cc0c0eb6724e207497_60f44cd847d0acd411d9de24_60eb0523369fa8b09c8657df_dfsdfs.jpeg
  - Source: https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2
- **The Circa Blog**
  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65c2d38e38d709964c8bf311_657af92bfe89104076c1d7e4_eventcard1-657af56500c25.webp
  - Source: https://www.circa.co/blog?tag=CRM
- **To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider**
  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a808a3646541c1a9871039_6512d0d8339d22709030e989_60f44cd82252d8a3ff21364b_60ea02e3458e7801d4d17af9_60c0ef9e3195012227b5b2ca_Blog4_5Metrics_v.12.jpeg
  - Source: https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2
- **Budgeting For In-Person Marketing Events – 5 Expenses Marketers Forget**
  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a808a458c96fceaff3ac6d_6512d4d06019cd5d1dda72ce_612e4d0ad236ede2b8b5b707_smallthumb_template.jpeg
  - Source: https://www.circa.co/blog/budgeting-for-in-person-marketing-events-5-expenses-marketers-forget

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5E5BFF",
    "secondary": "#625D7B",
    "accent": "#5E5BFF",
    "background": "#FFFFFF",
    "textPrimary": "#1E1843",
    "link": "#1E1843"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "92px",
      "h2": "64px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5E5BFF",
      "textColor": "#FFFFFF",
      "borderColor": "#5E5BFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1E1843",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a16ef66da53b312f0f32a7_Circa%20Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a170fce052f2c95677ea2b_Circa%20Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/657b7c220fb20f24476fc307_OG.png",
    "logoHref": "/",
    "logoAlt": "Circa"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circa'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Launch free trial",
      "reasoning": "Button #0 'Launch free trial' uses the vibrant brand color #5E5BFF, making it the most prominent CTA. The text is action-oriented, encouraging users to start using the platform."
    },
    "secondary": {
      "index": 2,
      "text": "Get started",
      "reasoning": "Button #2 'Get started' has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "event planners and organizers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circa'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```