Cinder Brand Identity

A complete profile of Cinder's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFCF80
• secondary: #0082F3
• accent: #3898EC
• background: #FFFFFF
• textPrimary: #000000
• link: #3898EC

Typography

• primary: Basis Grotesque — https://fonts.google.com/specimen/Basis+Grotesque
• heading: Basis Grotesque — https://fonts.google.com/specimen/Basis+Grotesque

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=0px, shadow=none
• buttonPrimary: background=transparent, textColor=#191919, borderColor=#191919, borderRadius=71.2px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#191919, borderColor=#191919, borderRadius=70.4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses and organizations focused on AI and data solutions

Cinder Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Cinder partners with ROOST to support open source safety
  • Image:
  • Source: Cinder Blog
• We found North Korean engineers in our application pile. Here's what our ex-CIA co founders did about it.
  • Image: .png)
  • Source: Cinder Blog
• Engineering Insights: How fast data queries with django-zeal support content moderation in Cinder
  • Image:
  • Source: Cinder Blog
• Why Your Moderation Strategy Is Failing Users—and How to Fix It with Data Labeling
  • Image:
  • Source: Cinder Blog
• Platform Overview
  • Image:
  • Source: Cinder Use Cases
• Brian Fishman Keynote to Terrorism and Social Media Conference (June 17, 2024)
  • Image:
  • Source: Cinder Blog

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Spezia SemiMono",
   "role": "monospace"
  },
  {
   "family": "Basis Grotesque",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#FFCF80",
  "secondary": "#0082F3",
  "accent": "#3898EC",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#3898EC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Basis Grotesque",
   "heading": "Basis Grotesque"
  },
  "fontStacks": {
   "heading": [
    "Basis Grotesque",
    "sans-serif"
   ],
   "body": [
    "Basis Grotesque",
    "sans-serif"
   ],
   "paragraph": [
    "Basis Grotesque",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "120px",
   "h2": "64px",
   "body": "30.08px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "3px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#333333",
   "borderColor": "#CCCCCC",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "transparent",
   "textColor": "#191919",
   "borderColor": "#191919",
   "borderRadius": "71.2px",
   "borderRadiusCorners": {
    "topLeft": "71.2px",
    "topRight": "71.2px",
    "bottomRight": "71.2px",
    "bottomLeft": "71.2px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#191919",
   "borderColor": "#191919",
   "borderRadius": "70.4px",
   "borderRadiusCorners": {
    "topLeft": "70.4px",
    "topRight": "70.4px",
    "bottomRight": "70.4px",
    "bottomLeft": "70.4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/659bc2b8e77100ec0e8dff5f/659bcc76133d5685da07356d_cinder-logo.svg",
  "favicon": "https://cdn.prod.website-files.com/659bc2b8e77100ec0e8dff5f/65b94bd997b338b5cc0a3067_fav.svg",
  "ogImage": "https://i.imgur.com/BPV0MRZ.png",
  "logoHref": "/",
  "logoAlt": "Cinder"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses and organizations focused on AI and data solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.95,
  "overall": 0.925
 }
}